Quotes from Brunello Cucinelli

The whole idea of wearing clothes is not to look ridiculous.

I am very rigorous with myself.

In the heart of the desert and founded by the first Spanish Conquistadores, Las Vegas has become the entertainment capital of the world, with more than 30 million visitors a year.

Black is overrated. You'll never find it in my stores. Of course it's slimming, but it's just used too much, especially for men. One black suit by one designer, another one by another - they all look the same in the end. If I walk into a crowded hotel lobby and I'm wearing a black suit, I just look like everyone else.

To sum it all up, the objective of my life has been to give work a moral and economic dignity.

In my office, I have a very beautiful marble bust of Seneca. I always have my eye on him when I'm taking phone calls. He's one of the many philosophers I've always read and admired.

From a design perspective, the U.S. has always been a great source of inspiration for me.

If you buy a sweater for €1,000 and you know that the funds you are paying are also going to help to build a hospital and a school, wouldn't you think better about it?

I like to have cookies in the morning before I go swimming.

These new young politicians have given us the confidence to start dreaming again to believe there is a better politics, and a better future for Italy in general.

St. Benedict said to take care of your mind, body and soul. I swim for an hour every morning, do 15 minutes of Tibetan stretching and breathing exercises, and play soccer with friends four or more nights a week.

I've always had an aversion to debt.

If you have a company that doesn't sell its goods or services abroad and focuses only on the domestic market, it will keep paying a price.

I believe in capitalism. I need to make a profit, but I would like to do it with ethics, dignity, morals. It's my dream.

If you are an investor, I hope that you will stay with me for three, four, ten years. But if you ask me to make profits in ways that I have to change my allure, I won't do that. I won't lose my identity.

I shave every day with an ancient manual razor. It was my father's, and I love it.

I had a very simple life growing up in the farm country outside of Perugia, and biscotti and warm milk with a tiny bit of coffee were a big part of my morning ritual before walking to school.

For forty years, I've worn the same Azzaro Uomo fragrance.

There is definitely a comeback of the idea of dressing well every day. Nowadays, suits can be worn for many occasions - to work or to school, to a dinner party or red carpet event.

I say to my industrialist friends, when you have guests from out of town, I don't care how important they are, you should feed them the essence of Italian culture: spaghetti, bread and olive oil.

I want to safeguard the value of lunch. For me, it is sacred. My family and I always have lunch and dinner together. And we always sit down. Food does not taste the same if you are standing up!

When someone says, 'Shut up, farmer,' it hurts. It's difficult to explain, but it hurts.

A cashmere knit is like a book. It is something to save and go back to time after time. It is the feeling of an embrace.

It has always been very important to look carefully at young people and the way they wear clothes.