Quotes from Maverick Carter

Some people are just more prepared to take risks than others. I grew up a gambler. That's my name: Maverick.

More Than' means refusing to define yourself according to what society dictates, or everyone around you thinks you should do or be.

I'm always reading books.

You have to understand that every negotiation isn't about taking everything off the table. It's cliche, but you have to try and make sure the other side feels good and you feel good. Because in my business, when I make a deal, it just means once we're done negotiating, we have to go off and work together.

After I watched Tom Brady win the Super Bowl, it made me start to think that the only thing that marks greatness is consistency over a long period of time.

More Than' challenges every norm, refuses to accept the rules as they are, one-size-fits-all, and most importantly, 'More Than' implores you to take massive risk.

When you're dealing with students who are at risk, who come from a place like LeBron and myself, you have to really focus on the whole student. And that means their parents, their family life, their home life, food.

What Tom Brady did over the history of my life is the greatest thing I've seen in sports.

We want our content to be insightful in every way.

What always appeals to us are real stories that are authentic and inspire people.

I love basketball. I mean, I watch basketball pretty intensely.

Since the LeBron James Family Foundation shifted its focus on education, it's been important to us to document the innovative work we're doing.

You can put my dad in any situation and he's going to figure it out. He's going to figure the people out and how to get along, how to make everyone comfortable.

I always tell young people: When you meet someone successful, ask them as many questions as you can. Because there's nothing more successful people love - nothing more - than talking about their successes, and you can learn a lot in that.

We want to get people of color out to vote, because their vote matters. Every politician tries to capture it. But it's More Than a Vote because we want to come up with what's our ask, and hold these politicians' feet to the fire to make real change.

It's built into the fabric of this country, you know - oppressing black people socially, politically and economically. They all kind of go hand in hand.

We've always been about empowering people who feel like us and come from the communities that we come from and want to believe in our mission.

One thing that really bothers me is when a young black person speaks or leads a conversation, and afterward a white person says, 'You're really articulate.'

Soccer is Europe's biggest sport and the world's biggest sport, so as we look to go into Europe, soccer is the way to do it because of the sport's size and scale, as well as its athletes who know and understand our brand.

We look at 'Kneading Dough' as a brand that stands for athletes being empowered to have a conversation about finances, about what they're going to do post-career, what they think about when they're not competing in their sport, what they're investing in.

When people ask what college I graduated from, I say: I didn't graduate from college. I graduated from Nike. I started my career as an intern getting coffee.

When I first left Nike to go work with LeBron and manage him, I was really bullish about managing other athletes. I really wanted to get more athletes besides LeBron and build this big management practice. And in hindsight that was a mistake.

You can be known or be a star from anywhere - anywhere in the world.

More than' is the tagline of the company LeBron and I started in November 2014 called Uninterrupted. 'More Than' is Uninterrupted's 'Just Do It' or 'Think Different.'