Quotes from Aerin Lauder

Do I believe in plastic surgery? Yes, if something is wrong and you can modify it. For certain people, it's right.

Growing up in New York, I loved watching my grandmother Estee put on her make-up - I always admired her sense of style.

I think it is very important to learn to say 'No.' I think it is sometimes important for brands or the creative director to learn to say, 'This might be on trend, but it is not right for us.'

The trends that last and the trends that are relevant are the ones that make you look pretty.

I have a dual role as founder of AERIN and Image and Style Director of Estee Lauder. So work is a bit of a juggling act.

Luxury is anything that feels special. I mean, it can be a moment, it can be a walk on the beach, it could be a kiss from your child, or it could be a beautiful picture frame, a special fragrance. I think luxury doesn't necessarily have to mean expensive.

When my boys were little, I'd throw so many toys at them, but they didn't want to play with any. Then I'd give them a truck, and they would play for hours. I believe the same thing applies to a consumer - edit their choices, and they will be more intrigued.

I'm a very visual person, and I love opening beautiful books on art or design and looking through them.

I love both real and fake jewelry. My kids make me necklaces, and I wear those, too. Every day, I wear my gold wedding band and the Cartier watch my husband gave me.

It's important to always mix the past with the present. I think that makes it feel more authentic and real.

Rose is the most beautiful flower - it and tuberose are my favourites.

I love laugh lines. It means you've had a good life. The most beautiful women - Audrey Hepburn, Lauren Hutton, Ali MacGraw - all embraced the aging process.

It's my personality to be more quiet and reserved. I'm not going out every night to multiple things. I prefer to stay in and be with my children and do Spanish homework to make sure they get a good grade the next day.

I love going to museums, especially the Met, because there's always room for discovery, or the Neue Galerie. It's a great jewel box.

The biggest beauty myth is that everyone looks better without makeup. That's not true. Makeup is important.

My inspiration for new products comes from moments in my life or what's happening around me.

I'm the only person who's uninspired by the Starbucks mocha peppermint whatever-it-is.

I stick with what I know, makeup-wise.

I think people love having a person behind a brand who lives it. The idea of storytelling is really important.

I'm never without my personalised Anya Hindmarch diary - I keep my schedule online, too, but my diary is always in my bag. It's crammed Post-its.

You could say that I am the Estee Lauder woman. I'm a working mother; time is valuable to me. I want a good product; I want quality.

AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.

Beauty is my heritage and my core. But my passion is design for the spaces where we live and work.

I usually keep my personal style simple and streamlined. I like classic colors like black, white, and beige. White and black is my favorite color combination, and I like to finish up my look with an accent of gold jewelry.