Quotes from Richard Branson

I love the freedom of movement that my phone gives me. That has definitely transformed my life.

I enjoy the company of other people. That's where I get most of my satisfaction from

I love eating meat, but I love our planet even more. So I will join this campaign and stop eating meat at least one day a week.

I cannot remember a moment in my life when I have not felt the love of my family. We were a family that would have killed for each other - and we still are.

We'd love to be involved with the creation of something very special, something quite large and something quite exciting.

I just love every minute of my life. I love the variety. Every minute of every day I'm meeting fascinating new people, learning and working with wonderful teams of people creating wonderful things.

Sometimes I do wake up in the mornings and feel like I've just had the most incredible dream. I've just dreamt my life

Those people who spend their time working on things they love are usually the ones enjoying life the most. They are also the ones who dared to take a risk and chase their dreams.

I like to set myself a new adventure challenge at least once or twice a year because I love that side of my life. I love getting fit and training for it.

Most entrepreneurs are not doing it for financial motives in the first place. They're just people who love creating.

I think it's quite great to set yourself a big challenge, and then you've got another reason for keeping fit.

At Virgin, we have always backed the power of the entrepreneur and inventor to find solutions to tricky problems. Why should climate change and the battle against carbon be any different?

Too many people measure how successful they are by how much money they make or the people that they associate with. In my opinion, true success should be measured by how happy you are.

To succeed in business you need to be original, but you also need to understand what your customers want.

The Earth cannot wait 60 years. I want a future for my children and my children's children. The clock is ticking.

When you are ready to make your first hires, look for people who understand your passion, want to add to your ideas and can envision ways to make improvements.

I love Africa, and Ulusaba, our home in South Africa, is pretty special. It's on a rocky hill overlooking the bush, and from your room, you can see lions stalking zebras by the waterhole.

I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.

A complaint is a chance to turn a customer into a lifelong friend. I say that seriously, not as some press release baloney.

And you know, I've had great fun turning quite a lot of different industries on their head and making sure those industries will never be the same again, because Virgin went in and took them on.

The signing of the Sex Pistols was a turning point for Virgin. It put the company on the map and, over the years, attracted bands such as Genesis, the Rolling Stones, Lenny Kravitz, and Janet Jackson. It also attracted Culture Club, who were ground-breaking.

An exceptional company is the one that gets all the little details right. And the people out on the front line, they know when things are not going right, and they know when things need to be improved. And if you listen to them, you can soon improve all those niggly things which turns an average company into an exceptional company.

If you're bringing up kids, you just want to smother them with love and praise and enthusiasm. So I don't think you can mollycoddle your kids too much really.

Making money never was my incentive. I just want to fight big companies.