Quotes from Howard Schultz

Risk more than others think safe.

I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it.

Everyone must have a shot at the American Dream.

I'm not as interested in what you make as I am in what you're passionate about. What business are you really in?

On balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be a lot of them - will be scared away from hiring new people or creating incremental hours for part-time people as a result of that wage going up.

I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a shot of espresso and just a dollop of steamed milk. Then, if I'm going to do some work at home, I would make myself a French press. It's the best way to make conventional coffee.

I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander.

I think if you're an entrepreneur, you've got to dream big and then dream bigger.

Business leaders cannot be bystanders.

Success is best when it's shared.

It's different when you're trying to turn something around, especially something that you built, at a time when so many constituents - the media, Wall Street, competitors, ex-employees - are all saying that Starbucks's best days are behind it, and that Schultz is never going to be able to bring it back.

You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there.

I always saw myself wanting to do something deemed successful and good at the same time.

Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way.

I do feel, in a sense, the rules of engagement for citizenship has changed, and we must encourage other people to speak up and to take action.

My mother taught me something at a young age - she said 'you are the company you keep.' To define yourself by some label or some level of resources - that's pretty shallow.

At an early age, my mother gave me this feeling that anything is possible, and I believe that.

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

Great companies are defined by their discipline and their understanding of who they are and who they are not.

Don't be threatened by people smarter than you.

Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.

Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.

Sometimes the difference between winning and losing is will. The will to make it happen.

Don't buy preground coffee.