Quotes from Donald Norman

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

User-centered design means working with your users all throughout the project.

In my opinion, no single design is apt to be optimal for everyone.

Market segmentation s a natural result of the vast differences among people.

Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done.

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.