Quotes from Angela Ahrendts

Technology has given us access to the world and its sea of content, allowing us to never speak to another person if we don't want to.

It is one of the most important parts of my job, showing that you can't do it all.

'Balance' is a really big word for me.

There's seven billion people on the planet. It's not about you.

You're going to see relationships with technology across anything that's brand. I don't care if that's in home or what you wear. I just think it's a new fact of life.

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

You have to do what's best for the brand.

If I look to any company as a model, it's Apple. They're a brilliant design company working to create a lifestyle.

I have always admired the innovation and impact Apple products and services have on people's lives and hope in some small way I can help contribute to the company's continued success and leadership in changing the world.

I always say that my job is not to think about today. My job is to look around the corner and feel and see what's coming, and then warn everybody else.

We all control our careers. Those choices that you make are so critical.

At Apple, we believe that people with passion can change the world.

We cherish right and we cherish left, but more important, we cherish when you are able to use the whole mind that you were born with.

In China, you've got six people buying for one child. But the thing is, you've got the largest rising upper-middle class in the world.

I don't want to be a great executive without being a great mom and a great wife. I don't want to look back and say I wish I had done things differently.

We have always said actually this isn't about money, it's not about price. This can be an experience. It doesn't have to be about buying something.

Forget luxury; as a great company you have to keep evolving.

We live by what we believe not but what we see.

I don't believe that if you are going to build a long-term, sustainable brand that you can chop up every component part and expect everyone to have a perfect P&L.

People talk about the age and positioning of a brand, but hell, it's not about that. The global language is digital, and we need to speak the language.

The purer our message, the more compelling it is to consumers.

At their core, an influencer creates an empowering human connection.

Everyone talks about building a relationship with your customer. I think you build one with your employees first.

I am not in favour of quotas. Just put the best person into the job. It is not about gender; it is about experience, leadership and vision.