Quotes from Graham Potter

From a football perspective, putting young footballers into art, or singing - you're doing something that's not so familiar. It has helped us build a team and build a spirit.

You always need a bit of fortune in life.

People think that coaching is about winning football matches - which, of course, it is - but throughout my career it has also been about helping people become better, more able to deal with life and be more successful in their lives, on and off the football pitch.

Football is quite easy when you're doing well and winning games. It's when things aren't so good and they get tough, that's when the character and attitude stand up.

Ostersund has marketed itself as a winter city. But that's changing now, with the success of the football team.

My unglittering football career came to a halt at the age at 30, and I had to embark on a coaching career: 14 years of hard work and sacrifice, learning and mistakes.

Any coach in my era will reference or look at Guardiola's teams. If you look at the style of play, he has had a huge influence on football. And he has innovated it again.

Without those experiences in higher education I wouldn't have been able to do this job. It taught me a more holistic approach and prepared me for the experience of working abroad, where your cultural beliefs are challenged and, sometimes, turned on their head.

I can't sing, I can't dance, I can't do much else to be honest.

Players are fundamentally the same - regardless of what they earn. They want to improve and want to be part of something.

But the concept that it's important to understand the individual and the person, as well as the footballer, is a helpful concept, regardless of the competition.

We are our own worst enemies and as a coach you can help people recognise that, raise their self-awareness and then see if they change or do anything about it.

They're human beings before they're footballers and it's important to understand how can I help them. What do they need? How can they feel part of this? How can they feel they're improving in their career, because my job is to help them get better, play better football, earn a better contract, whatever it is.

I was at Leeds Carnegie, the ninth tier. And I was coaching students. There would have been hundreds of managers with more experience. So I had to go to the fourth tier of Swedish football, pretty much in the Arctic circle.

The pressure of the Premier League is huge but so is moving your family across the world to a club where they had sacked the manager every year for the last five.

Ultimately, good players need to play and they don't always at a young age in England.

It is about building the best team you can, not just one to play in the Championship. You look short-term because you need to be competitive, that's the nature of the business. But it's exciting to have players whose potential is exciting.

We thought of cultural activities as a way of taking players out of their comfort zone and building team spirit, helping them be braver, and a bit more comfortable in the uncomfortable situations.When you involve the community in that they get interested.

I want to take people out of their comfort zones and teach them to rely on their team-mates.

You have to respect and understand the environment. So I don't think it's a case of taking anything from Ostersund and transferring it to somewhere else.

What you've never had, you never miss.

I remember doing my first coaching sessions at Macclesfield, when I was still playing, and I was just terrible. I felt really uncomfortable standing in front of people, and it felt very odd. It was not something I was naturally comfortable with at all.

But any squad needs players who are hungry to do well, with their careers ahead of them. That's important for the dynamic of the group, but it also needs a balance of guys who have seen it, done it and have that quality of leadership. It is all about the quality of the player.

I don't think it's fair to say the standard of English coaching is bad. It's more about pathway: how you can get a break and then progress from there. Even at the lowest levels there is impatience now, so you need a bit of luck in terms of the owner or chairman that you work with.