Quotes from Lapo Elkann

If you stop for lunch elsewhere in the world, you tend to eat a sandwich, and a bad one. Italy is unique for the style of life. I think everyone envies it a bit.

I am Jewish, Italian, American, Catholic.

I've lived in London, Paris, Rio de Janeiro, New York, and Turin. But New York is my favorite city. It has so much energy, so much toughness.

My office in Milan is in an old factory. I have all my companies here, including Italia Independent and Independent Ideas.

I would say that Juventus is a myth not only in Italy, because it's the most loved team in Italy, but also around the world. And it has been in my family since birth.

I love challenges, and I believe that the challenge of quality cinema should not be underestimated as an important part of the Italian cultural offer.

I try cars; I try them all. Cars need to be sexy, because we're not talking about biscuits here.

I am an obsessive personality. And if you are an obsessive personality, you need to be aware of it and be able to drive it with success. There are moments in your life when you are driving it well, but you shift and you shift badly and you hurt yourself.

I have the Italian flag embroidered onto all my dress-shirt cuffs. I am very proud to be Italian.

The value of 'Made in Italy' must necessarily be up-to-date. This is the philosophy that Italia Independent has embraced. We decided from the outset to do away with stereotypes and attune ourselves to the extreme pace, to the incessant metamorphoses of the globalized world.

Italy's assets are her style, her beauty, her creativity, her passion, her energy, her technology; and these will be core brand values of all our cars. Fiat as a company has a long way to go and a steep road ahead.

Even when it comes to zippers and buttons, Italy reigns supreme. The luxury market is ours, as demonstrated by the voracity with which various foreign conglomerates are buying up the jewels of our manufacturing sector.

I'm a freestyle creative entrepreneur. Not a businessman. I like to create ventures in which creativity stands at the centre.

I've learned that if one is arrogant and if something bad happens to him, people won't want him to succeed. They will make more of an effort to bring him down.

I like listening to music and driving. How do you say... It's the only way I can 'chillax.'

Fashion is something which is non-lasting; it's ephemeral.

I am lucky because I can - and I like to - mix the beautiful Caraceni jackets I inherited from my grandfather with a pair of Tsubi jeans or wear a favorite pin-striped suit from him for more formal occasions. I'm crazy about pinstripes and vintage fifties fabrics.

Real luxury is customization.