Quotes from Michelle Phan

I am first a creator, but my ongoing objective is to leverage my personal success to help mentor new and existing talent and further help them achieve their goals. Endemol Beyond shares this vision, and together, we will drive the future of original content for generations to come.

There's definitely more to me offline than what you see online. Because what I show online is what I want to show to my followers... If I showed everything I did offline, it might not align with some of my other followers around the world.

It's a deeper connection when you meet someone online and talk to them every day.

Part of having a social media strategy is being smart about whom you follow. Ask yourself who is important to your company or brand. Figure out who needs to know you exist.

Just like hair frames our face, brows frame our eyes. I see so much potential in harmonized beauty whenever I see a woman who's not filling in her brows, and I just want to go in with my brow pencil and just be like, 'Filling in eyebrows, OK, done - look in the mirror and be inspired.' That's one of my pet peeves, but beauty is subjective.

The beauty of the Internet is there's a niche market for everything, and if you can focus on it, you can build a sustainable and viable business of it.

When Google reached out to me in 2011, they wanted me to build out their female lifestyle vertical. When they were starting with that initiative, they were giving each production house a million dollars to produce content.

I always wanted a family environment, a community where a creator like myself could connect and vibe with other creators without feeling competitive.

Every video I've made has an inspirational message behind it. Since day one, I thought, 'Okay, I want my audience to be, like, Disney members.' So if that's the case, I have to keep everything rated G.

I don't want to make videos where people are always happy and they're agreeing. It's boring! Do something where people can talk about it.

I am so inspired by the people watching my videos and responding to them. I have learned so much from my community over the years and always love reading their feedback and their own personal stories that they share with me.

My production style is all about imagination. I want my audience to use their imagination when they watch my videos. My goal is for my voice to be that little hope of encouragement in your head when you walk out your door.

The first videos I uploaded on my own personal channel were videos of dogs.

I really believe in giving tools and resources to other creators so that they can create beautiful videos.

My dad and I had been close - he called me Tuyet Bang, Vietnamese for 'avalanche,' because of my nonstop energy. I took a lot from him, like being a risk taker, and I know how much he loved my mother.

The Internet is where you can find people who are authentic.

I was inspired by many teachers when I started my channel, Bob Ross being one of them. His voice was so soothing, almost like hypnosis. He was that great of a teacher, even the casual viewer could learn how to paint from watching his show. Growing up, I just remember him being so mesmerizing on screen.

I'm homemade. I upload my videos in my living room; I edit everything, and I upload on my laptop. And my viewers love that about me, and they get inspired and do it themselves.

I had a blog and was documenting my life as a college student in an art school. I had a few comments left by a few girls asking if I could do a tutorial on how I did my makeup. I didn't think my makeup was all that special, but I try my best to share whatever I can with my viewers.

It's very easy to make a viral video, but longevity and consistency, that's hard.