Quotes from Bhushan Kumar

I have enjoyed an impeccable reputation and have always maintained professionalism.

'Wafa Na Raas Aayee' is at its core a very pure, simple song. Its beauty lies in its simplicity and who better than Jubin Nautiyal to express the pain and emotions that the song is trying to convey.

I've inherited the quality of understanding good music from my father.

I am a teetotaler but I have to say that the film business is intoxicating.

I emotionally invest myself in every song!

You give me a song now, I will give my judgement, and 90 percent of the time I will be right. It is simple for me but is otherwise tough to do. But there are times - because I am not God - 10 percent of the times, when a song has worked though I said it would not.

It's a cycle, 20 years down the line, they will remix today's songs for the youth to listen to at that time.

YouTube consumption is entirely based on good content. If you don't put out good content, people will not consume it.

YouTube is where you get branding and revenue, where content is analysed immediately to get a sense of what people like.

Monetization of rights in an era of YouTube, Google, online piracy and free downloads is the biggest challenge for the entire entertainment industry.

People would not take me seriously. They would say: Your father was a genius in marketing, what can you do? I had to convince them, literally with folded hands, to trust me.

Actors matter only if you have great content. There are so many actors who work only with good content, either the films will not work or they will get audience for a day or two if they are not backed by solid script.

Some things have never changed in India. Melody, for one. The sound has changed, the rhythm has changed, and lyrics have become more contemporary.

Teamwork is very important. A music label who has that kind of knowledge is very, very important for the artist to grow on that level. Otherwise, all the artists get into that zone of doing things themselves, sometimes the song works, sometimes it doesn't.

In India, romantic and sad songs will never die.

When I made 'Satyamev Jayate,' which is a typical Hindi action masala film, people told me it won't work because only real cinema worked. But it was a hit.

We do not wish to make multiple films but would rather do a few good projects. No run-of-the-mill stuff for us.

Our label was always known as a mass brand. To bridge that gap and to take it to the classes by bringing it a respectability with niche brand associations was what I took up as a challenge.

We are quite excited about making 'Bhootnath 2.' It is a good franchise and we would definitely like to take it ahead. We would like to make third and fourth installment as well. The basic premise of the film will remain same, the ups and downs and the hilarious moments between Mr. Bachchan and the kid.

There's no stopping and no limits on what musicians and artists can produce.

Remixes also appeal to the older generation who get to revisit their past through these songs and after all, music is loved by all, so the more music, the happier people are.

Smartphone usage is on the rise and mobile data is getting cheaper. People are watching a lot of content on their smartphones. So, digital has a bright future in India.

Using a smartphone for long hours is stressful, bad for the eyes and overall health. But a smartphone is a necessity today. You cannot do without it.

2021 is a fresh start for all of us. Production houses, actors, directors, the crew are strictly following shoot guidelines so we can finish our pending shoots and start new projects.