Quotes from Rob Thomas

The world domination plan goal is that I would love Veronica Mars to become a brand like Sherlock Holmes is a brand, like Nancy Drew, in a way, is a brand. When people start listing who are the great fictional detectives, I want Veronica Mars to make that list. That would be the dream scenario.

Something that bothered people about 'Dawson's Creek' but as a writer, I kind of dug: writing those kids as though they were college grad students. It was fun and liberating and made for a true sort of writer's show. It was a fun year for me, because I got to get out of debt with my first TV job, and I learned a ton.

Reading 'Youth in Revolt' might have ruined my career because suddenly I wanted to abandon all the emotional truth of something and just go out far on a literary limb with completely implausible things that relied completely on voice and humor. And what saved me is realizing that I couldn't do that very well.

Your executives liking your show makes all the difference in the world. It's the difference between happiness and misery.

Before Twitter or Facebook, all the fandom that I knew about was anecdotal.

I still don't think I've ever read a Nancy Drew book; I probably read three or four 'Hardy Boys' books when I was 10, 11, 12, and I didn't love them at the time. Even then, they felt dated to me, like the word chum - 'my chum and I.' However, the 'Encyclopedia Brown' books, I read all of them.

I always just wanted to write and maybe direct. I'm really only interested in that. And yet the business that I'm in has forced me into being a salesman - that's the last thing that 17-year-old me would imagine I'd end up being. I'm uncomfortable trying to sell anything, but that's what you're doing every time you walk into a pitch.

The brilliance of Adam Scott is that he is so damn funny in a straight man role.

Having written both comedy and drama, comedy's harder because the fear of failure's so much stronger. When you write a scene and you see it cut together, and it doesn't make you laugh, it hurts in a way that failed drama doesn't. Failed drama, it's all, 'That's not that compelling,' but failed comedy just lays there.

In a weird way, 'Veronica Mars' was my reaction to 'Freaks and Geeks' because 'Freaks and Geeks' was the show I wanted to write, the one I wanted to create, where there was no gimmick; you didn't have to have a teenage private eye. It was just these beautiful small stories about real kids.

One reason I relate to 'Veronica Mars' fans is because I can totally geek out about shows. I mean, I write Vince Gilligan fan mail every year.

I started my career as a novelist. 'Veronica Mars' was first imagined as a novel.

Having gotten TV shows on the air, that's so much less work that trying to get the 'Veronica Mars' movie made.

Before 'Veronica Mars,' I was not, and probably am still not, much of a crime reader. My mom left out a copy of 'Helter Skelter' when I was 10, and I secretly read it, and then I spent all my teenage years afraid of hippies. I kept away from crime books for, like, ten years.

I love 'Arrested Development.'

I think there are people, and I do not mean this to be disparaging, there are people like Jay Mohr and Jeremy Piven where they just give you that vibe, 'This guy's going to play someone a little venal.'

I think its going to be continually tougher on the big networks as more cable channels do really interesting television. The big networks have a choice to make: Do we try to be all things to all people and get the shows that will deliver 20 million viewers a week? Are we the McDonald's of television? Or are we going to try to be more specific?

What we learned here is love tastes bitter when its gone.