Quotes from Kevin Systrom

When people say that college isn't worthwhile and paying all this money isn't worthwhile, I really disagree. I think those experiences and those classes that may not necessarily seem applicable in the moment end up coming back to you time and time again.

I try to list the top three things to get done every day, and I'll be lucky if I hit all three, but it's amazing what that does to keep you on track.

People don't work in a dotcom because they have to. There are many professions that don't require that sort of time. But people sign up because they want to make world-changing differences, to build something that affects millions of people.

When you're introducing a mobile app, you look around and say, 'We could be doing 15 different things, but how do we communicate to someone why they would want to download and even sign up for this thing?'

It helps to see the world through a different lens, and that's what we wanted to do with Instagram. We wanted to give everyone the same feeling of discovering the world around you through a different lens.

I like to compare 'Instagram' to the Library of Congress.

'Instagram' is an app that only took 8 weeks to build and ship but was a product of over a year of work.

It is cool to see that the fashion world has really taken to 'Instagram,' but, again, it is one of the many examples of many communities, whether you are a chef, a skateboarder, a surfer, a skier.

Products can introduce more complexity over time, but as far as launching and introducing a new product into the market, it's a marketing problem. You have to explain everything you do, and people have to understand it, within seconds.

Chobani did a really wonderful yogurt campaign on 'Instagram' to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram.

Every photo you take communicates something about a moment in time - a brief slice of time of where you were, who you were with, and what you were doing.

If it's one thing we do really well as a company, it's that we take big change slowly and deliberately and bring the community along with us.

There are a lot more companies with a lot younger people. It is just like 23-year-olds are starting companies, and they are scaling really quickly.

'Instagram' doesn't exist in a vacuum. We're not a bunch of siloed individuals. It's a bunch of people coming together on topics, fashion, you know, youthful teens, creatives, photographers, foodies, everyone coming together and building a community around the things they love, communicating visually.

I like to say that the one thing that all people who succeed in changing the world have in common is that they at least tried.

Good companies are always fundraising. Whether you're meeting people or considering firms, you're always fundraising.

It turns out that no undergrad class prepares you to start a startup - you learn most of it as you do it.

'Instagram' is definitely becoming a new entertainment source for people day after day.

I promise you, a lot of it is luck. But you make your own luck by working really hard and trying lots and lots of things.

Mobile has created a totally different dynamic for discovering apps. You're sitting in a bar, and your friend is taking some pictures, and then you ask what app they're using.

There are billions of dollars spent every year on traditional media. The majority of people are spending more time every day on the Internet, especially on mobile. You're starting to see a shift of that spend go to mobile, especially to things like 'Instagram'.

I think it's hard to compare 'Twitter' and 'Instagram'. Twitter has a more mature business.

Imagine the power of surfacing what's happening in the world through images, and potentially other types of media in the future, to each and every person who holds a mobile phone.

Brands, musicians, and public figures were among the first to embrace video on 'Instagram', and we've been impressed with how brands have extended their reach with video ads.