Quotes from Troy Carter

Being born in the adolescent years of hip hop helped us learn about flux. And when you're in an industry that is constantly growing, changing, maturing... you get a chance to try different things out and a chance to fail.

The way it works is the manager's sort of, you know, is like the hub of an artist's career.

Technology is going to play a huge part in tomorrow's music business. And the companies that will win are going to be the most equipped to understand how to use data to further an artist's career.

There was a time when radio stations wouldn't play Gaga's music because it was considered dance. Outside of live performances, the Internet became our primary tool to help people discover her music.

Backplane will provide a platform and tools for communities to socialize and communicate on a more focused level.

Hustle is simple - it's doing the work. A lot of people like to talk about it, a lot of people have ideas, but it's difficult to actually do the work.

When I first got pitched on Uber, I thought it was the dumbest idea ever.

When you sit down with Zynga and Google, and they talk about billions of impressions, you think, music has way more of an emotional connection than technology, but we haven't cracked the code.

I found a scrap book that my mom had given to me, and inside was a letter that I wrote to myself at age 19. The letter included my goals and dreams for my life, and even then, I was writing about the management company that I built today.

As important as hustle is, grit and resilience are equally as important because there's a lot of rejection in our business.

If you look at a company like Uber, a company that so anti-establishment that cab companies are trying to find ways to shut it down, one could compare that to how Public Enemy and NWA went after then-modern society in hip hop.

What I like about Bre.ad is the simplicity of it. When you can explain it to people, like 'five-second billboards in front of a link shortener,' it makes a lot of sense.

Coming from the music business and seeing the transition from artists to fans, fans to consumers, it's really about understanding the psychology of why people want to associate with your brand.

People don't buy horses to ride around any more for transportation. I just think the world changes. As a business, we have to make the proper adjustments.

The way consumers interact with music is different now. It's not an albums business anymore; it's a singles business again, and the industry has gone through that before.

I invested in Uber in 2011 when it was only in San Francisco.

The only two things that ever came naturally to me are music and investing.

I still have a day job, so I don't think I'll be a full-time Shark, but if they ever invited me back, I'd be more than happy to do it.

I was Jazzy Jeff's assistant.

I was just a kid in love with hip hop music. I love music. I love the culture. I wanted to be a part of it in any way.

Now we know that if we make a ten min video for YouTube, people will watch it.

When you have to negotiate for survival, and you have to know how to read rooms, and you have to know who the bad guys in the rooms are - who has the gun in their pocket, who's just going to brandish it, and who's going to actually pull the trigger. So I think that's just a natural instinct that comes with coming from where I come from.

My biggest frustration is the lack of scale in the music industry. The fact that no one has sold 100 million copies of an album is frustrating.

It's more important to have the one million diehard fans than to have 54 million people who aren't necessarily fans, or they might have liked one thing you said or one video.