Quotes from Aslaug Magnusdottir

I never wear pants; I only wear dresses.

It is always a pleasure to see what NYC, London, Paris and Milan have to offer.

While my calendar with Moda Operandi often takes me to fashionable locales like Milan and Paris, I am thrilled when opportunities to visit new places present themselves.

People are saying fashion week is no longer just a press event, it has become a shopping event because of us.

There are so many women throughout the world who appreciate beautiful design and have the budget to buy designer fashion but sometimes have a hard time finding the things that they really want or that suit their lifestyle or their culture or whatever it may be.

Designers were saying to me that they didn't have a place to sell their special pieces from the runway.

We want every woman to have something unique, a wardrobe she can really make her own.

I worked as President of House of Waris for a year and a half, and Waris is one of my favorite people. He is not only a talented designer but also a warm and genuine person and a pleasure to work with.

I was eager to see what Swedish design had to offer and get a sense of its fashion culture, and Altewai Saome was the perfect introduction.

I consider myself to be a citizen of the world.

What I've always found about going to a tailor is that it's a little bit daunting. You don't know exactly what it's going to look like, it's hard to know who to go to, and it's still a very expensive proposition.

I try to keep my closet organized by color and category so that it's not only aesthetically pleasing but practical as well - it really makes getting ready so much easier.

I so often heard from women that they saw this beautiful fashion, but it didn't always work for them - whether it was cultural reasons, lifestyle reasons, body type reasons. So it seemed like in my mind there was a gap there, that women really wanted to be able to customize items to fit their needs and their tastes.

I first met Michael Angel when he came to my office with a box of prints and asked me whether I thought he should make dresses from the prints.

Moda Operandi will change the face of luxury e-commerce by directly connecting brands with the most discerning shoppers around the world.

We were the first multibrand platform for the customization of designer clothing. And it's great to be a first mover if you manage to pull it off. You can have a great competitive advantage. But if you're quite early, you're learning a lot: both learning as a company, and the customer is still learning.

If someone is making a very expensive purchase decision, they typically have a lot of questions about the fit and about what to wear the item with. In some cases, they'll ask for additional images or want to contact the designer.

Part of the budget should be used to purchase the items that you really need, such as a new coat or boots. Part of the budget should then be set aside to buy things you fall in love with and can't live without.

A lot of people made their first luxury fashion purchase, but at a discount. And that made it an easier purchasing decision.

It's definitely an interesting question: 'Do you need more funding to start a luxury business?' That's something I want to think about a little bit more.

I enjoy walking through Nolita and Chinatown, watching the people and the buildings, browsing through shops and stopping at little cafes for a cup of coffee or glass of wine.

Each individual garment has its own customizations based on a collaboration between us and the designer. We say what we think our woman wants, and they say, 'This is what we think we can do with our production.'

A brand can have huge hype but still only be a tiny business.

As I have written before, one of my favorite parts of my job as CEO of Moda Operandi is the opportunity I get to explore international fashion scenes to discover new talent, and then being able to introduce these designers to our community of fashion-savvy customers worldwide.