Quotes from Jeanne Damas

I was born in Paris. I grew up here, and I still live here, and I will forever, I think.

Fashion icons that are famous in Paris, it's Charlotte Gainsbourg or even me on the Internet, but we wear the same clothes every day - a white t-shirt with jeans - so why are we fashion icons?

You can leave Paris, but when you come back, you discover it again.

It's really important for me to not follow trends because I really like the idea that a wardrobe is something that's about you, it should represent who you are and how you dress.

I love watching other women when I'm sitting at a cafe.

Parisians have this ability to be cool and chic without appearing to have made an effort.

I have a passion for sweaters. Besides jeans, they are the clothes I have the most of in my closet. I must have a hundred!

I have a few vintage furs and have a particular weakness for Mongolian lamb fur - it's quite '70s - and I like the volume fur gives.

For my eyes, I wear a very thin line of black eyeliner just to lengthen the eye, and I almost never wear mascara; I like natural lashes.

I wanted to create clothes that my friends and I can wear throughout the seasons. We wear Rouje in Paris, on holiday, or at work.

I have always been surrounded by women with strong personality and feminine: my mother, my sister, my aunts, my friends. I am fascinated by the look they can have - simple details such as a step, a way of speaking, a gesture, a way of wearing a garment.

Even if I am going to an event or a wedding, I try to just look effortless. The more effortless you look, the more chic you look.

I do two sessions a week with a personal trainer, and I love jogging.

I wanted to create Rouje to bring together my talented friends - photographers, stylists, graphic designers - in a project to create my universe and perfect dressing. I did not want to call the brand my name, because I have other projects, and this brand is the result of the work of several people and not just me.

I love pairing bright details with simple looks or casual materials like denim or cotton.

'Belle de Jour' is a film I loved and watched almost continuously because the style fascinated me.

I dress to feel comfortable and beautiful, not to be fashionable.

I love to dance, bike, and walk every day, so I like to be feminine and comfortable at the same time.

My mother has always been very feminine, always in high-heeled shoes.

Rouje is for a feminine woman who likes to look beautiful and be comfortable in her clothes, too. Simple pieces: feminine with a '70s touch.

I think French women tend to keep it simple. I'd say try the less-is-more approach, which is not always easy to get right.

I like the eyeliner and fringe '60s look, like Anna Karina.

The Rouje woman is free, natural, and likes to be confident and comfortable in her garments.

My winter uniform is jeans, boots, and an oversize blazer for good measure. It's my formula for getting dressed in under 10 minutes.