Quotes from Jay Chiat

Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives.

It's hard to build a brand, competitively, and tell people what you do as well.

Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM.

Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.

The team architecture means setting up an organization that helps people produce that great work in teams.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

The intellectual architecture means focusing on doing great work instead of focusing on agency politics.

Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products.

One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites.

Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

I like the Gap ad, the khaki one. I liked that.

Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products.

Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.

If you really think about it, when watching television, you have product placement all the time.

We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy a book or a ticket for a movie that's reviewed on the site, you can do that without leaving our site.

Research we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something.

I'm uncomfortable when I'm comfortable ... I can't help it, it's my personality.

Taking risks gives me energy.

Charlie Rose is the ultimate ad.

Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM.

The intellectual architecture means focusing on doing great work instead of focusing on agency politics.

The team architecture means setting up an organization that helps people produce that great work in teams.