Quotes from Billie Jean King

I was always in the tennis business-from 1968. I was in tournaments and also on World Team Tennis teams as well.

In business, everything starts with integrity. Otherwise it falls apart, though it does take time to find out who has integrity.

Victory is fleeting. Losing is forever.

Martina's gone with people who don't want to be out, and it drives her crazy because she'd rather be open.

Tennis is a perfect combination of violent action taking place in an atmosphere of total tranquillity.

When people tell you not to believe in your dreams, and they say "Why?", say "Why not?

I have a lot to say, and if I'm not No. 1, I can't say it.

For me, losing a tennis match isn't failure, it's research.

The main thing is not a matter of wanting to win; the main thing is being scared to lose.

Face your fears; live your passions, be dedicated to your truth

I think self-awareness is probably the most important thing towards being a champion.

A champion is afraid of losing. Everyone else is afraid of winning.

You have got to want to be the best before you can even begin to reach for that goal, and you have got to be prepared to sacrifice a lot to get there.

I thought it would set us back 50 years if I didn't win that match. It would ruin the women's tour and affect all women's self esteem.