Quotes from Peter Sims

get out into the world to challenge their own assumptions, says, "No facts exist inside the building, only opinions." As a former marketer, Blank's point is that people won't know what problems they are actually solving for customers if they always stay in their cubicles.

entrepreneurs do not try to avoid errors or surprises. They seek to learn from them, just as chefs often arrive at new recipes through improvisation.

When much is known, procedural planning approaches work perfectly well. When much is unknown, they do not.

Design thinking provides a set of creative methodologies for solving problems and generating ideas that is based on building up solutions, rather than starting with the answer.

Ironically, in attempting to minimize risk and reduce errors, GM's emphasis on regimented systems stymied innovation.

One key reason for this is that the top-down, procedural planning approach is highly dependent on making predictions about the future based on past experience.

The best insights about problems to be addressed often come from the worm's-eye view.

Thus, a key flaw with the top-down, central planning approach is how limited it is in allowing us to be limber and able to discover new ways of doing things.

According to Weick, "a series of wins at small but significant tasks … reveals a pattern that may attract allies, deter opponents, and lower resistance.

No one can take their eye off their core business or responsibilities, but anyone can spend a portion of their time and energies using little bets to discover, test, and improve new ideas.

do things to discover what to do.