Quotes from Phil Dusenberry

I've always believed writing ads is the second most profitable form of writing. The first is ransom notes…

Writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.

Insight is rarer, and infinitely more precious. A strong insight can fuel a thousand ideas, a thousand reasons to act and make something happen. That, more than anything, should be your reason to fight and persevere for your own insight moment. When you are armed with a powerful insight, the ideas never stop flowing.

A brand is nothing but an expression of the consumer's loyalty and trust.

In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.