Quotes from Brad Stone

Progress eventually finds a way, especially when the difference between what is being considered and what exists is so, so massive and obvious.

outside-the-box

Bezos's counterintuitive point was that coordination among employees wasted time, and that the people closest to problems were usually in the best position to solve them.

Unlike brick-and-mortar retailers, whose inventories were spread out across hundreds or thousands of stores around the country, Amazon had one website and, at that time, a single warehouse and inventory. Amazon's ratio of fixed costs to revenue was considerably more favorable than that of its offline competitors

Jeff, um dia você entenderá que é mais difícil ser bom do que ser inteligente.

When you are small, someone else that is bigger can always come along and take away what you have," Bezos told him. "We have to level the playing field in terms of purchasing power with the established booksellers.

Our cities are going to be given back to us. Our time is going to be given back to us. And there's going to be a very, very different world in terms of how we experience our cities. We are just getting started.

Autonomous working units are good. Things to manage working units are bad.

An interviewer once asked Bezos why he was motivated to accomplish so much, considering that he had already amassed an exceedingly large fortune. "I have realized about myself that I'm very motivated by people counting on me," he answered. "I like to be counted on.

engineers to

É mais fácil inventar o futuro do que prevê-lo." — Alan Kay

There are two kinds of retailers: there are those folks who work to figure how to charge more, and there are companies that work to figure how to charge less, and we are going to be the second, full-stop,

It's an easy prediction to make—that Jeff Bezos will do what he has always done. He will attempt to move faster, work his employees harder, make bolder bets, and pursue both big inventions and small ones, all to achieve his grand vision for Amazon—that it be not just an everything store, but ultimately an everything company.

Unlike traditional retailers, Amazon returned few unsold books, often less than 5 percent. The big book chains regularly returned 40 percent of all the books they acquired from publishers, for full refunds,

People don't have any idea yet how impactful the Internet is going to be and that this is still Day 1 in such a big way. Jeff Bezos

There are two ways of building a business. Many times, you aim, aim, aim, and then shoot," he said, according to three executives who were there. "Or, you shoot, shoot, shoot, and then aim a little bit. That is what you want to do here. Don't spend a lot of time on analysis and precision. Keep trying stuff.

Sam Walton: Made in America,

the quicker the company grew, the more territory it could capture in what was becoming the race to establish new brands on the digital frontier.

obsessão pelo cliente; simplicidade; propensão à ação; propriedade; e padrões elevados de talento.

The Goal: A Process of Ongoing Improvement,

The Black Swan: The Impact of the Highly Improbable,

In 2008, Sinegal bought a Kindle e-reader that turned out to be defective and wrote Bezos a laudatory e-mail after Amazon's customer service replaced his device for free. Bezos wrote back, "I want you to consider me your personal customer service agent on the Kindle." Perhaps

Gradatim Ferociter, which translates to "Step by Step, Ferociously.

Existem dois tipos de vendedores: os que trabalham para descobrir como cobrar mais e os que trabalham para descobrir como cobrar menos, e nós seremos o segundo, ponto final",