Quotes from Debbie Millman

LaCroix is deftly devoted to its zealots, and this is a classic case study of how lavishly loving your constituents is the best way to get them to buy more.

Branding is deliberate differentiation.

We create constructs to understand ourselves, the way we look, how we feel, what we believe - and we telegraph that 'branding' to the world.

If I'd had more courage, I would've pursued a less commercial path. Maybe I would've gone into musical theater.

Millennials don't want to be bombarded by ads. But what is so interesting to me, though, is how willingly they accept native content. Or native advertising - it's not even native content.

People do not read first. First and foremost, they see color. Then they see numbers, then shape, and then, if you still have their attention and they understand what you put in front of them, then they will read.

No matter how bleak the situation into which we have been thrown by the global economy, it does offer opportunities. Designers need only invent them.

Massimo Vignelli designed a timeless, elegant, and powerful identity for American Airlines.

I don't regret the decisions that I've made. I really truly understand why I made them.

Humans metabolize their purchases very quickly, even if it seemed worth it for any number of reasons when you first bought it. After some time passes, people will go back to feeling the baseline feelings they had previously felt about themselves, no matter how shiny the object, the hair, or the experience.

One bit of advice I can give people is to remember that anything worthwhile takes a long time.

'Money' is never about money. It's an intellectual exchange for something that you believe will make you feel better.

Design and branding are inextricably linked to the way in which society, culture, the environment, and business interact.

Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how a brand can change, impact, or improve their lives. They want brands around them that make them feel special and provide some social cache or confidence.

Authenticity in branding requires a step by step, measured methodology that doesn't veer from a brand's key identity.

You shouldn't be learning how to code when you're middle-aged. You should be learning how to code when you're a kid.

The thing that I like about magazines, paper magazines, and papers in any kind of tangible format is the surprise factor of turning the page and not necessarily knowing what you're going to see. You're not looking for something. You're just experiencing something.

I tell all my students, 'Learn how to code.' It's sort of like learning Spanish in third grade. When you're still young and you still have that sort of agile mind, that's when you should do it.

Companies that are design-led understand that design is not a deliverable; it is a profound manifestation of the human spirit.

Never give up if it is something that you really want.

Substance over style is the rule for all resumes. Any special effects will dilute the gravitas and stature of the impression. You want people to concentrate on your accomplishments and your successes, not the curlicues of a font or unusual shades or contrast of colors.

In design-led organizations, design permeates every initiative and expression. It's embedded in the culture.

Everything in our world is branded.

No one likes someone who's really overconfident.