Quotes from John Quelch

Coca-Cola is an American icon.

If there is cultural imperialism, it is definitely American.

You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China.

When times are good, there is budget available for increased research on secondary products or customers.

If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company.

It's impossible for any institution to compete unless you can afford world class faculty.

The skills associated with knowledge creation are totally different from the skills associated with production.

A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives.

Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking.

Younger people obviously are more likely to openly express their political affiliations in terms of gear.

The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin.

Mention health in most companies, and the cost of health insurance is what comes to mind, not how the company can invest to prevent further escalation in societal health care costs.

The president can't succeed without Congress, and Congress can't succeed without the president. The image of one depends on the image of another. It is not a zero-sum game.

The FTC doesn't regulate political speech.

China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status.

Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market.

The opinions of a convenience sample... may not represent all users.

Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion.

View health as an investment, not an expense.

Ease of navigation is important in both physical and virtual space.