Quotes from Seth Godin

The essence of political change is almost always cultural change, and the culture changes horizontally. Person to person. Us to us.

Quit the wrong stuff. Stick with the right stuff. Have the guts to do one or the other.

So here we are. We live in a world where we have the

Reality is the best reassurance of all.

We're extremely adroit at hiding our fear. Most of our lives in public are spent papering over, rationalizing, and otherwise denying our fear. We go to war because we're afraid, and we often go to spiritual events for the very same reason.

Every day is a new chance to choose. Choose to change your perspective. Choose to flip the switch in your mind. Turn on the light and stop fretting about with insecurity and doubt. Choose to do your work and be free of distraction. Choose to see the best in someone

The obvious winners are the mid-sized and smaller companies looking to increase market share. These are the companies that have nothing to lose, but more important, they realize that they have a lot to gain by changing the rules of the game.

Are you one of those people? One of the people with too many good ideas? The folks who have notebooks filled with notions, or daydreams filled with the future? You've certainly met these people. They're too busy taking notes to get anything done, too busy inventing to actually instigate. To stop this process, one needs to do only two things: Start. And then . . . Ship. Can't

Instead of trying to use your technology and expertise to make a better product for your users' standard behavior, experiment with inviting the users to change their behavior to make the product work dramatically better.

Eye contact, all by itself, is enough to throw your lizard brain into a tizzy. Imagine how scary it must be to set out to do something that will get you noticed, or perhaps even criticized.

A Timid Trapeze Artist Is a Dead Trapeze Artist

Differentiation is a zero-sum, advertising-based game.

Let's define dumb as being different from stupid. Dumb means you don't know what you're supposed to know. Stupid means you know it but make bad choices. […] Dumb used to be a by-product of lack of access, bad teachers, or poor parenting. Today, dumb is a choice, one that's made by individuals who choose not to learn. If you don't know what you need to know, that's fixable. But first you have to want to fix it.

This Is a Manifesto About Starting Starting a project, making a ruckus, taking what feels like a risk. Not just "I'm starting to think about it," or "We're going to meet on this," or even "I filed a patent application. . . ." No, starting. Going beyond the point of no return. Leaping. Committing. Making something happen.

Great teachers are precious. Lousy teachers cause damage that lasts forever. We need to reorganize our schools to free the great teachers from tests and reports and busywork, and to expel the lousy

Stick with the Dips that are likely to pan out, and quit the Cul-de-Sacs to focus your resources. That's it.

If you never fail, either you're really lucky or you haven't shipped anything.

What will make someone a linchpin is not a shortcut. It's the understanding of which hard work is worth doing. The only thing that separates great artists from mediocre ones is their ability to push through the dip.

The Dip creates scarcity; scarcity creates value.

Expectations are the engine of our perceptions.

In creating an ideavirus, the advertiser creates an environment in which the idea can replicate and spread. It's the virus that does the work, not the marketer.

The Cul-de-Sac and the Cliff Are the Curves That Lead to Failure If you find yourself facing either of these two curves, you need to quit. Not soon, but right now. The biggest obstacle to success in life, as far as I can tell, is our inability to quit these curves soon enough.

We're all obsessed with ideas because ideas, not products, are the engine of our new economy.

marketers have turned advertising into an interactive process. Using relationships and frequency and permission