Quotes from Seth Godin

If it scares you, it might be a good thing to try.

You have everything you need to build something far bigger than yourself.

How do I dance with the fear? Fear is not the enemy. Paralysis is the enemy.

Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

Emotional labor is available to all of us, but it is rarely exploited as a competitive advantage.

The only purpose of starting is to finish

Wouldn't it be great to be gifted? In fact... It turns out that choices lead to habits. Habits become talents. Talents are labeled gifts. You're not born this way, you get this way.

The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.

The real power of tribes has nothing to do with the Internet and everything to do with people.

If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.

People don't believe what you tell them.They rarely believe what you show them.They often believe what their friends tell them.They always believe what they tell themselves.

The danger of the Web is that you can go from idea to public announcement in under ten minutes.

Marketing is a contest for people's attention.

Be with the ones you love (and the ones that love you.) Ignore everyone else.

You can be right or you can have empathy. You can't do both.

The tiny cost of failure...is dwarfed by the huge cost of not trying.

Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.

Leadership is scarce because few people are willing to go through the discomfort required to lead.

Part of leadership (a big part of it actually) is the ability to stick with the dream for a long time.

Marketing management is now tribal leadership.

People are not afraid of failure, they're afraid of blame.

The future of marketing is leadership

'Teamwork' is the word that bosses use when they actually mean 'Do what I say'