Quotes from Seth Godin

understanding our customers' worldview and desires so we can connect with them. It's focused on being missed when you're gone, on bringing more than people expect to those who trust us. It seeks volunteers, not victims.

Each of us can show up in our own way, but the choice is the same: to lead, to create work that matters, and to find the magic that happens when we are lucky enough to cocreate with people who care.

Step one is to give the problem a name. Sheepwalking. Done. Step two is for those of you who see yourself in this mirror to realize that you can always stop. You can always claim the career you deserve merely by refusing to walk down the same path as everyone else just because everyone else is already doing it.

repeat itself; it can't. But the creative journey still follows a pattern. It's a practice of growth and connection, of service and daring. It's also a practice of selflessness and ego in an endless dance.

Great leaders embrace deviants by searching for them and catching them doing something right.

We hesitate to make a promise like "the show will be on at 11:30," because we're not sure we can meet the deadline and make it happen in a way that allows us to control the outcome.

Produsul meu este pentru oamenii care cred _____. M? voi concentra pe cei care doresc ____. Promit c? produsul meu v? va ajuta s? ob?ine?i ____. ?i tu credeai c? e?ti aici doar ca s? vinzi s?pun.

Tribes are the most effective media channels ever, but they're not for sale or for rent. Tribes don't do what you want; they do what they want. Which is why joining and leading a tribe is such a powerful marketing investment.

students today are educated collecting dots. Almost none of it spent teaching them the skills necessary to connect dots. The magic of connecting dots is that once you learn the techniques, the dots can change but you'll still be good at connecting them.

If I fail more times than you, I win.

People don't remember what they read, what they hear, or even what they see. If they're lucky, people remember what they do, but they're not very good at that either.

on our way to becoming the person we seek to be.

The entire organization works for and with the marketer, because marketing is all of it. What we make, how we make it, who we make it for. It is the effects and the side effects, the pricing and the profit, all at once.

Your best customers become your new salespeople.

Dac? poÈ›i încânta doar È™ase sute de oameni, cel mai bun mod de a începe este s? stabileÈ™ti pe care. Alege oamenii care vor ceea ce oferi tu. Alege oamenii cei mai deschiÈ™i s?-È›i asculte mesajul. Alege-i pe cei care le vor spune persoanelor potrivite...

Choose the people who want what you're offering. Choose the people most open to hearing your message. Choose the people who will tell the right other people …

Permission Marketers are totally obvious about their objectives with the consumer.

It's easier to be mediocre than it is to confront reality and quit. Quitting is difficult. Quitting requires you to acknowledge that you're never going to be #1 in the world. At least not at this. So it's easier just to put it off, not admit it, settle for mediocre. What a waste.

Dac? vrei s? faci o schimbare, începe prin a crea o cultur?. Începe prin a organiza un grup unit. Începe prin a face oamenii s? se sincronizeze.

Marketerii nu-i folosesc pe consumatori pentru a rezolva problemele propriei companii; ei folosesc marketingul pentru a rezolva problemele altora. Au empatia s? înÈ›eleag? c? oamenii pe care-i servesc nu vor ceea ce vor ei, nu cred ceea ce cred ei È™i nu sunt interesaÈ›i de aceleaÈ™i lucruri. Probabil c? niciodat? nu va fi aÈ™a.

Scarcity creates value, and what's scarce is a desire to accept what is and then work to change it for the better, not deny that it exists.

There's no record of Martin Luther King, Jr., or Gandhi whining about credit. Credit isn't the point. Change is.

Se zice c? modul cel mai bun de a te plânge este s? schimbi lucrurile în bine.

If all online products at all online stores are the same, then of course I'll use a price-shopping Web site to find the cheapest product