Quotes from Seth Godin

It's always hard part that makes value

The first step is write down the due date. Post it on the wall. It's real. You will ship on this date, done or not.

Pero el reto está en centrarse en el trabajo, no en el miedo que te causa hacerlo.

You are not your résumé. You are your work.

How tall is your sunflower? That's what most people seem to care about. How big a brand, how much market share, how many online followers. Too many marketers spend most of their time running a hype show, trying to get just a little bigger. The thing is, tall sunflowers have deep and complex root systems. Without them, they'd never get very high.

You are more Powerful than you think you are. Act Accordingly

If the game is designed for you to lose, don't play that game. Play a different one.

Theodore Levitt famously said, "People don't want to buy a quarter-inch drill bit. They want a quarter-inch hole." The lesson is that the drill bit is merely a feature, a means to an end, but what people truly want is the hole it makes.

We've been trained to believe that mediocre obedience is a genetic fact for most of the population, but it's interesting to note that this trait doesn't show up until after a few years of schooling.

Return on Connection Investment

Sorry that this e-booklet is so short. Actually, if I hadn't spent so much time on it, it would be longer.

You don't need to hear from anonymous trolls, nor do you need to worry at all about the criticism from people who don't want the sort of thing you make. All they've done is announce that they're not the ones you seek to serve.

FileMaker Pro

Tu trabajo como profesional del marketing consiste en encontrar un punto en el mapa que presente ventajas y que la gente (alguna gente) quiera encontrar. No una propuesta de venta egoísta y única, pensada para maximizar tu cuota de mercado, sino un faro que emita luz generosa, una baliza lanzada al cielo para que la gente que te ande buscando pueda localizarte con facilidad.

Attempt to create only one significant work a year.

Effective marketers don't begin with a solution, with the thing that makes them more clever than everyone else. Instead, we begin with a group we seek to serve, a problem they seek to solve, and a change they seek to make.

We don't make decisions in a vacuum—instead, we base them on our perception of our cohort.

Art isn't only a painting. Art is anything that's creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.

Normalization creates culture, and culture drives our choices, which leads to more normalization.

The difference between a successful artist and a failed one happens after the idea is hatched. The difference is the race to completion. Did you finish?

The person who leans forward the most wins the race.

We've gone from all of us being everyone to all of us being no one.

The future belongs to chefs, not to cooks or bottle washers. It's easy to buy a cookbook (filled with instructions to follow) but really hard to find a chef book.

El mercado busca organizaciones e individuos que cambien las cosas y creen productos y servicios extraordinarios.