Quotes from Seth Godin

The relentless act of invention and innovation and initiative is the best marketing asset.

Stop settling for what's good enough and start creating art that matters

The new American Dream, though, the one that markets around the world are embracing as fast as they can, is this: Be remarkable Be generous Create art Make judgment calls Connect people and ideas

And too often, that purpose is simply a backward way of saying, "I'd like to sell more of what I've already decided to sell.

161. Chop Wood and Carry Water Layman Pang, more than a thousand years ago, wrote: My daily activities are not unusual, I'm just naturally in harmony with them. Grasping nothing, discarding nothing . . . Drawing water and chopping wood.

Organizing a conspiracy is fuel for your art.

Si encarga a alguien en su organización que cree una nueva Vaca Púrpura, ¡déjelo tranquilo! No use críticas internas ni pruebas de funcionalidad para comprobar si el nuevo producto es tan bueno como el que ya tiene. En lugar de eso, elija al inconformista adecuado y apártese del camino.

128. Intentional Action Has a Few Simple Elements Determine who it's for. Learn what they believe, what they fear, and what they want. Be prepared to describe the change you seek to make. At least to yourself. Care enough to commit to making that change. Ship work that resonates with the people it's for. Once you know whom it's for and what it's for, watch and learn to determine whether your intervention succeeded. Repeat.

We can schedule for it. Thursday, April 3rd, 3:05…start something. We can train for it, plan for it, announce it, and even hire for it. If initiating is as essential to the modern organization as it appears, we better be doing all of that and more.

You must become indispensable to thrive in the new economy. The best ways to do that are to be remarkable, insightful, an artist

William Gibson has said, "The future is already here—it's just not very evenly distributed.

No, the real reason is this: Meetings are a great place to hide. Meetings are where we go to wait for someone else to take responsibility. Meetings are a safe haven, a refuge from what might happen.

Never quit something with great long-term potential just because you can't deal with the stress of the moment." Now that's good advice.

As we saw earlier, it takes only two things to turn a group of people into a tribe: • A shared interest • A way to communicate

Power used to be about giving, not getting.

Marketers don't make average stuff for average people. Marketers make change. And they do it by normalizing new behaviors.

The communication can be one of four kinds: • Leader to tribe • Tribe to leader • Tribe member to tribe member • Tribe member to outsider

Tribes, though, aren't about stuff. They're about connection.

If you try to steal the giant's lunch, the giant is likely to eat you for lunch.

And most of all, it teaches people in the organization that it's okay not to be the best in the world.

A life without attachment and stress can give you the freedom to see things as they are and call them as you see them.

three steps: motivate, connect, and leverage.

La razón por la que cuesta tanto seguir al líder es ésta: el líder es el líder porque hizo algo extraordinario. Y esa cosa extraordinaria ya está hecha. Ya no tiene nada de extraordinaria cuando la hacen los demás.

The problem with meeting expectations is that it's not remarkable.