Quotes from Seth Godin

Change isn't made by asking permission. Change is made by asking forgiveness, later.

Transferring your passion to your job is far easier than finding a job that happens to match your passion.

If you need to conceal your true nature to get in the door, understand that you'll probably have to conceal your true nature to keep that job.

Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.

Reject the tyranny of picked. Pick yourself.

The tragedy is that society (your school, your boss, your government, your family) keeps drumming the genius part out. The problem is that our culture has engaged in a Faustian bargain, in which we trade our genius and artistry for apparent stability.

A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner.

Art is a personal act of courage, something one human does that creates change in another.

Leadership, on the other hand, is about creating change you believe in.

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.

You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.

Habits like blogging often and regularly, writing down the way you think, being clear about what you think are effective tactics, ignoring the burbling crowd and not eating bacon. All of these are useful habits.

Pain s the truth of art. Art is not a hobby or a pastime. It is the result of an internal battle royal, one between the quest for safety and the desire to matter.

When in doubt, tell yourself the truth.

What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever.

Saying 'no' or even 'stop' is the hallmark of the professional you want on your team.

The problem with working with a coach isn't that we don't know what to do. The real problem is that we don't want to change our mind.

I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge.

What people want is the extra, the emotional bonus they get when they buy something they love.

The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over.

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

Authenticy in marketing is telling a story people want to hear.

Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?