Quotes from Chiara Ferragni

Be patient - if something is supposed to happen, it's going to happen. Whenever I've tried to force things, they didn't go right.

I have always used Pantene hair products since I was a child, since I was 9 or 10 years old when I began to shampoo and condition my hair. I have also always been 'obsessed' with the brand's beautiful ad campaigns.

I don't do dishes, and I don't cook, either! Everything else, I can do!

I believe that if I wasn't born in this technological and 'social media' era, I would have found another way to express myself.

There isn't that disconnect between the fashion industry and people now - you can be a trendsetter even if you don't go to shows. The industry isn't as snobbish as it used to be.

After my first fashion week, there were so many brands approaching us, and we said 'No' 90 per cent of the time. We didn't care about making a lot of money - it seemed so short term. We've always wanted to create something bigger.

This mix of willingness and passion made me the businesswoman I am now.

The first thing that inspires me is my mood, but I take inspiration from a lot of things: a rock song, a romantic movie or a specific lifestyle, like 1960s London and, of course, Italian 'dolce vita!'

I change my beauty routine every six months, but I make sure to use products that are light and gentle.

I think you should always have a big team behind you if you are a big brand because it makes you think big.

Express yourself. Tell us who you are. If you would never wear pearls in real life, don't wear them when you get married.

If you really want to follow me and know what I'm doing, it's Instagram. You know which city I'm in and what I'm doing. It's almost in real time.

What could be a better recipe than mixing fashion and food?

Some loved me, some hated me - but they all followed me.

I love hats, especially when you have bad hair days.

My favourite leather jackets are timeless.

After moving to L.A., I've started to appreciate the relaxed American look.

I've always been a huge fan of beauty.

I love white T-shirts as much as I love black. I often wear total black. It's my favourite.

My style changes every day. I would say its casual chic.

If I'm on a flight for more than 14 hours, I will do this Fresh face mask on the plane. I don't care how silly it looks; it saves my skin from drying out.

I don't follow other fashion blogs, but I do follow other fashionistas on Instagram. Many of them are my friends; it's really cool: they can inspire me, and they're also my friends. I also look for inspiration in the street; there are so many fashionable women walking around.

I've never done fashion school or anything like that. But I have good instincts.

My intention was to create something that people loved to look at and they could find inspiration from, and that was it.