Quotes from Daniel Kahneman

Uma história é sobre eventos significativos e momentos memoráveis, não sobre a passagem do tempo. A negligência com a duração é normal em uma narrativa, e o fim muitas vezes define seu caráter. [...] É assim que o eu recordativo funciona: ele compõe histórias e as retém para futura referência.

important principle of skill training: rewards for improved performance work better than punishment of mistakes.

The explanation is a simple availability bias: both spouses remember their own individual efforts and contributions much more clearly than those of the other, and the difference in availability leads to a difference in judged frequency. The

Substituting one question for another can be a good strategy for solving difficult problems, and George Pólya included substitution in his classic How to Solve It: "If you can't solve a problem, then there is an easier problem you can solve: find it.

The reason you like the idea of gaining $100 and dislike the idea of losing $100 is not that these amounts change your wealth. You just like winning and dislike losing—and you almost certainly dislike losing more than you like winning.

people can maintain an unshakable faith in any proposition, however absurd, when they are sustained by a community of like-minded believers.

Zajonc argued that the effect of repetition on liking is a profoundly im- portant biological fact, and that it extends to all animals.

But System 2 is not merely an apologist for System 1; it also prevents many foolish thoughts and inappropriate impulses from overt expression.

skill is much more difficult to acquire by sheer experience because of the long delay between actions and their noticeable outcomes. Whether professionals have a chance to develop intuitive expertise depends essentially on the quality and speed of feedback, as well as on sufficient opportunity to practice.

We found that American women spent about 19% of the time in an unpleasant state, somewhat higher than French women (16%) or Danish women (14%).

The proof that you truly understand a pattern of behavior is that you know how to reverse it.

The comparison of firms that have been more or less successful is to a significant extent a comparison between firms that have been more or less lucky.

tired and hungry judges tend to fall back on the easier default position of denying requests for parole.

time meet a patient who shares a disturbing tale of multiple mistakes in his previous treatment. He has been seen by several clinicians, and

I had stumbled onto a significant fact of the human condition: the feedback to which life exposes us is perverse. Because we tend to be nice to other people when they please us and nasty when they do not, we are statistically punished for being nice and rewarded for being nasty.

Studies of the brain have shown that the pattern of activity associated with an action changes as skill increases, with fewer brain regions involved. Talent has similar effects. Highly intelligent individuals need less effort to solve the same problems, as indicated by both pupil size and brain activity. A

Psychology has come a long way.

you often have answers to questions that you do not completely understand, relying on evidence that you can neither explain nor defend.

Knowing the importance of luck, you should be particularly suspicious when highly consistent patterns emerge from the comparison of successful and less successful firms. In the presence of randomness, regular patterns can only be mirages.

the likelihood that something will go wrong in a big project is high.

Confusing experience with the memory of it is a compelling cognitive illusion—and it is the substitution that makes us believe a past experience can be ruined.

The danger is increasingly exaggerated as the media compete for attention-grabbing headlines. Scientists and others who try to dampen the increasing fear and revulsion attract little attention, most of it hostile: anyone who claims that the danger is overstated is suspected of association with a "heinous cover-up.

Two different mechanisms produce anchoring effects—one for each system. There is a form of anchoring that occurs in a deliberate process of adjustment, an operation of System 2. And there is anchoring that occurs by a priming effect, an automatic manifestation of System 1.

The lesson is clear: estimates of causes of death are warped by media coverage. The coverage is itself biased toward novelty and poignancy. The media do not just shape what the public is interested