Quotes from Michael Moss

showing the rest of the industry just how easy it was to influence America's eating habits.

And that is, if you want innovation, tell me where you want to go, but don't tell me how I must get there.

The Center for Science in the Public Interest forced] PepsiCo to change the labeling of its Tropicana Peach Papaya Juice to reflect ... that it has neither peaches nor papaya and is not a juice.

India, where a surging rate of obesity is now worrying health care officials as much as malnutrition

America had yet seen—that is, until the public caught on and the lean, ammonia-processed beef came to be known as "pink slime.

The [World Cancer Research Fund and the American Institute for Cancer Research] scientists cited a natural substance in meat call harm, which they identified as promoting the formation of potentially carcinogenic compounds. They also suggested that cooking meat at high temperatures produced a group of more than one hundred substances--known as heterocyclix amines and polycystic aromatic hydrocarbon--that can cause cancer in people with a genetic predisposition.

For the vast majority of people, dieting just doesn't work. It fails because of our physiology; the body plays a game of sabotage by lowering its metabolism or otherwise undercutting our efforts. It fails because life intervenes, with layoffs or new babies or sick parents. It fails because no amount of willpower can be sustained forever.

You can walk through the grocery store and, while the brightly colored packaging and empty promises are still mesmerizing, you can see the products for what they are.

the biggest deliverers of saturated fat—the type of fat doctors worry about—are cheese and red meat

It's not that food companies are teaching children to like sweetness; rather, they are teaching children what foods should taste like. And increasingly, this curriculum has been all about sugar.

The selling of food matters as much as the food itself… if not more.

Persistence is the ability to maintain action regardless of your feelings. When you work on any big goal, your motivation will wax and wane like waves hitting the shore. Sometimes you'll feel motivated; sometimes you won't. But it's not your motivation that will produce results — it's your action. Persistence allows you to keep taking action even when you don't feel motivated to do so, and therefore you keep accumulating results.

and it cost taxpayers $4 billion a year. With more truckloads arriving daily, this milkfat mountain was growing faster than the national debt. The storage fees alone were running upwards of $1 million a day.

famous Swiss manufacturer of flavors and fragrances, Givaudan

Persistence is the difference that separates winners and losers. It is the difference between success and failure. Successful people fail and keep persisting. Unsuccessful people fail once and give up. It is well said that "we fall down, but we get back up again." Failure is not falling down, it's staying down.

As a culture, we've become upset by the tobacco companies advertising to children, but we sit idly by while the food companies do the very same thing. And we could make a claim that the toll taken on the public health by a poor diet rivals that taken by tobacco.

Noting that people were getting on average 22 teaspoons of added sugar a day, the association urged Americans to cut back. Moderately active women should get no more than 5 teaspoons of sugar—

He had considered other wording, including "Snack That," and "Snack This," but adding the word on made it more thought-provoking. "It's language we use in culture for evaluation and reappraisal," he said. Snack on That, as a marketing tool, would "work harder" for them.

Any improvement to the nutritional profile of a product can in no way diminish its allure, and this has led to one of the industry's most devious moves: lowering one bad boy ingredient like fat while quietly adding more sugar to keep people hooked.

Do what you love, and you will love what you do. Knowing what you want is the key to the growth and development of persistence. Knowing what you want will allow you to form definiteness of purpose. Some call this a "made up mind". It's hard to stop a person with a "made up mind". Make up your mind and decide what you want, and you will be persistent.

Frito-Lay had a formidable research complex near Dallas where nearly five hundred chemists, psychologists, and technicians conducted research that cost up to $30 million a year. Their tools included a $40,000 device that simulated a chewing mouth to test and perfect the chips, discovering things like the perfect break point: People like a chip that snaps with about four pounds of pressure per square inch, no more or less.

sensory-specific satiety." In lay terms, this is the tendency for big distinct flavors to overwhelm the brain, which responds by making you feel full, or satiated, really fast.

One of the sanitarium's earliest guests was a marketing whiz named C. W. Post, who took the baths, ate the meals, and, inspired by what he experienced there, eventually went into business for himself.

Together, the two suppliers had the salt, which was processed in dozens of ways to maximize the jolt that taste buds would feel with the very first bite; they had the fats, which delivered the biggest loads of calories and worked more subtly in inducing people to overeat; and they had the sugar, whose raw power in exciting the brain made it perhaps the most formidable ingredient of all, dictating the formulations of products from one side of the grocery store to the other.