Quotes from Susan Wojcicki

If everybody has to take biology and chemistry, they can take computer science. Computer science is a more useful skill right now than a lot of other things that people are learning at school.

Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow.

Generally, our approach with products at Google is to first develop the right user base and then to figure out what's the right experience for the ads.

Google is a business that gets paid when users want to see - want to click on - the ad. If we show ads that no one wants to see, we don't generate revenue.

Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online.

We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it.

I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.

Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users.

I think the phone is a really personal device in a lot of ways. If you drop your phone or lose it there's a moment of panic. On the other hand there's a lot of control that users have.

There are lots of people in the Silicon Valley who are interested in working at a fast-moving, dynamic company like Google. Not just my family members.

There are unlimited opportunities for display advertising. In fact, we're in the process of massive change in the display industry - how it's bought, how it's sold, and how it's targeted.