Quotes from Walter Isaacson

It reinforced my sense of what was important—creating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could.

TIM COOK. Steady, calm, chief operating officer hired by Jobs in 1998; replaced Jobs as Apple CEO in August 2011.

The best and most effective way to lead is by letting people do things because they want to do them, not because you want them to.

He did it better because Steve had challenged him," said Atkinson

Sealing the Microsoft deal by phone with Gates: "Bill, thank you for your support of this company. I think the world's a better place for it.

Jobs also decided to eliminate the cursor arrow keys on the Macintosh keyboard. The only way to move the cursor was to use the mouse. It was a way of forcing old-fashioned users to adapt to point-and-click navigation, even if they didn't want to. Unlike other product developers, Jobs did not believe the customer was always right; if they wanted to resist using a mouse, they were wrong.

What is imagination?" she asked in an 1841 essay. "It is the Combining faculty. It brings together things, facts, ideas, conceptions in new, original, endless, ever-varying combinations. . . . It is that which penetrates into the unseen worlds around us, the worlds of Science."25

At the end of the presentation someone asked whether he thought they should do some market research to see what customers wanted. "No," he replied, "because customers don't know what they want until we've shown them.

It was then I realized that I do give a shit about Apple—I started it and it is a good thing to have in the world.

Turing did have a tendency toward being a loner. His homosexuality made him feel like an outsider at times; he lived alone and avoided deep personal commitments.

Marsalis later recalled, "I don't care much about computers, and kept telling him so, but he goes on for two hours. He was a man possessed. After a while, I started looking at him and not the computer, because I was so fascinated with his passion.

In the first few pages, I was confronted with my family, my anecdotes, my things, my thoughts, myself in the character Jane

The complexity for minimum component costs has increased at a rate of roughly a factor of two per year," he noted. "There is no reason to believe it will not remain nearly constant for at least ten years.

By the summer of 1996 Amelio realized that he had a serious problem.

He said that he would always harbor affection for Apple. "I'll always remember Apple like any man remembers the first woman he's fallen in love with.

Jobs's successes came at a cost, since velvety diplomacy was still not part of his repertoire. When he decided that a division of Airborne Express wasn't delivering spare parts quickly enough, he ordered an Apple manager to break the contract. When the manager protested that doing so could lead to a lawsuit, Jobs replied

relented, but it left Hertzfeld with a bad taste. When his leave was coming to an end, Hertzfeld made an appointment to have dinner with Jobs, and they walked from his office to an Italian restaurant a few blocks away. "I really want to return," he told Jobs. "But things seem really messed up right now." Jobs was vaguely annoyed and distracted, but Hertzfeld plunged ahead. "The software team is completely

After arriving at Colorado in the fall of 1969, he spent so much time playing pranks (such as producing reams of printouts saying "Fuck Nixon") that he failed a couple of his courses and

up for adoption, and Mona Simpson, whom she raised. MONA SIMPSON. Biological full sister of Jobs; they discovered their relationship in 1986 and became

Apple launched the Lisa in January 1983—a full year before the Mac was ready—and Jobs paid his $5,000 wager to Couch. Even though he was not part of the Lisa team, Jobs went to New York to do publicity for it in his role as Apple's chairman and poster boy.

Stallman was a purist. Torvalds wasn't.

The company's first office, after it moved out of his family garage, was in a small building it shared with a Sony sales office.

After more than three billion years of evolution of life on this planet, one species (us) had developed the talent and temerity to grab control of its own genetic future. There

Jobs lembrou-se do incidente vividamente porque foi a primeira vez que percebeu que seu pai não sabia tudo.