Quotes from Walter Isaacson

Even before Jobs started elementary school, his mother had taught him how to read. This, however, led to some problems once he got to school. "I was kind of bored for the first few years, so I occupied myself by getting into trouble." It also soon became clear that Jobs, by both nature and nurture, was not disposed to accept authority.

An Integrated Package As Jobs walked the floor of the Personal Computer Festival, he came to the realization that Paul Terrell of the Byte Shop had been right: Personal computers should come in a complete package.

It is 1958," he began. "IBM passes up a chance to buy a young fledgling company that has invented a new technology called xerography. Two years later, Xerox was born, and IBM has been kicking themselves ever since.

them. "Regis McKenna," he was told. "I asked them what Regis McKenna was," Jobs recalled, "and they told me he was a person." When Jobs phoned, he couldn't get through to McKenna. Instead he was transferred to Frank Burge, an account executive, who tried

innovative creativity that it would outlive them.

trajectory that could be expected to continue. This was reaffirmed in 1971, when Intel was able to etch a complete central processing unit onto one chip, the Intel 4004, which was dubbed

think they can change the world are the ones who do. —Apple's "Think

Jobs had been referring to computers as a bicycle for the mind; the ability of humans to create a bicycle allowed them to move more efficiently than even a condor, and likewise the ability to create computers would multiply the efficiency of their minds.

Asked if he wanted to do market research, he said, "No, because customers don't know what they want until we've shown them.

I don't think that kids starting out with computers today get as welcome of an entry to programming as I did.

To succeed at any ambitious project, you had to assess all of the intricate ramifications of an action, weigh probabilities, share information, organize people, and more.

There's a temptation in our networked age to think that ideas can be developed by email and iChat," he said. "That's crazy. Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they're doing, you say 'Wow,' and soon you're cooking up all sorts of ideas.

The Apple III was kind of like a baby conceived during a group orgy, and later everybody had this bad headache, and there's this bastard child, and everyone says, 'It's not mine.

The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind. iTunes

atomic power, radar, and the Internet—were spawned by the military.

Even thirty years later, reflecting back on the competition, Jobs cast it as a holy crusade: "IBM was essentially Microsoft at its worst. They were not a force for innovation; they were a force for evil. They were like ATT or Microsoft or Google is." Unfortunately

Jobs said. "Just to get this whole thing into production was going to be, like, $ 200,000." He went back to Nolan Bushnell, this time to get him to put in some money and take a minority equity stake. "He asked me if I would put $ 50,000 in and he would give me

Según su padre, era importante darles un buen acabado a las partes traseras de los armarios y las vallas, aunque fueran a quedar ocultas. «Le encantaba hacer bien las cosas. Se preocupaba incluso por las partes que no se podían ver».

Apple's chief technology officer, Ellen Hancock, argued for going with Sun's UNIX-based Solaris operating system, even though it did not yet have a friendly user interface. Amelio began to favor using, of all things, Microsoft's Windows NT, which he felt could be rejiggered on the surface to look and feel just like a Mac while being compatible

Some leaders push innovations by being good at the big picture. Others do so by mastering details. Jobs did both, relentlessly.

The creation of a triangular relationship among government, industry, and academia was, in its own way, one of the significant innovations that helped produce the technological revolution of the late twentieth century.

The best thing ever to happen to Steve is when we fired him, told him to get lost

the best semiconductor engineers in the country

los Laboratorios Bell demostraron que puede generarse innovación de forma continuada cuando se junta a personas con talentos diversos, preferiblemente en espacios que propicien la proximidad física y permitan mantener reuniones frecuentes