Quotes from Walter Isaacson

Think Different" campaign, featuring iconic photos of some of the same people we were considering, and he found the endeavor of assessing historic influence fascinating.

As he aged, he pursued his scientific inquiries not just to serve his art but out of a joyful instinct to fathom the profound beauties of creation. When he groped for a theory of why the sky appears blue, it was not simply to inform his paintings. His curiosity was pure, personal, and delightfully obsessive.

Deciding what not to do is as important as deciding what to do," he said. "That's true for companies, and it's true for products.

Jobs's obstinacy lasted for nine months after his October 2003 diagnosis. Part of it was the product of the dark side of his reality distortion field. "I think Steve has such a strong desire for the world to be a certain way that he wills it to be that way," Levinson speculated. "Sometimes it doesn't work. Reality is unforgiving.

considerable achievement, a thorough and insightful look into the life of Apple's visionary' The Times

Thus was born the iPod, the device that would begin the transformation of Apple from being a computer maker into being the world's most valuable company.

que el hardware se convertiría en una mercancía más y que sería en la programación donde radicaría el verdadero valor. Hasta la irrupción de Bill Gates, esta idea se les escapaba a la mayoría de los hombres.

NASA was able to send a man to the moon. Engineers in Silicon Valley were able to devise a way to put a programmable computer on a chip called a microprocessor. And ARPA created a network that could connect distant computers.

Reflecting years later on his spiritual feelings, he said that religion was at its best when it emphasized spiritual experiences rather than received dogma. "The juice goes out of Christianity when it becomes too based on faith rather than on living like Jesus or seeing the world as Jesus saw it

Smart, yet unpretentious. Tough enough to stand up to him, yet Zen-like enough to rise above turmoil. Well-educated and independent, yet ready to make accommodations for him and a family. Down-to-earth, but with a touch of the ethereal. Savvy enough to know how to manage him, but secure enough to not always need to. And it wouldn't hurt to be a beautiful, lanky blonde with an easygoing sense of humor who liked organic vegetarian food.

Being relentlessly and randomly curious about everything around us is something that each of us can push ourselves to do, every waking hour, just as he did.

pep talk just after he became iCEO in September 1997, sitting in the audience was a sensitive and passionate thirty-year-old Brit who was head of the

clave para la innovación: es necesario comprender qué industrias son simbióticas para poder evaluar de qué manera puede una estimular a la otra.

A Family Home Powell shared her husband's interest in natural foods. While at business school, she had worked part time at Odwalla, the juice company, where she helped develop the first marketing plan. After marrying Jobs, she felt that it was important to have a career, having learned from her childhood the need to be self-sufficient. So she started her own company, Terravera, that made ready-to-eat organic meals and delivered them to stores throughout northern California.

He would go on fasts, just as he did as a teenager, and he became sanctimonious as he lectured others at the table on the virtues of whatever eating regimen he was following

The awful reality was that upcoming events like St. Patrick's Day and March Madness (Memphis was in the 2009 tournament and was a regional site) offered a greater likelihood of getting a donor because the drinking causes a spike in car accidents.

Von Neumann was another innovator who stood at the intersection of the humanities and sciences.

La gente que sabe de lo que está hablando no necesita PowerPoint

la armonía del cosmos se refleja en la belleza de los seres vivos.

Hertzfeld replied that he needed a couple more days to finish the Apple II product he was in the middle of. "What's more important than working on the Macintosh?" Jobs demanded. Hertzfeld explained that he needed to

ROBERT IGER. Succeeded Eisner as Disney CEO in 2005. JONATHAN "JONY" IVE. Chief designer at Apple, became Jobs's partner and confidant. ABDULFATTAH "JOHN" JANDALI. Syrian-born graduate student in Wisconsin who became biological father of Jobs and Mona Simpson, later a food and beverage manager at the Boomtown casino near Reno. CLARA HAGOPIAN JOBS. Daughter of Armenian

Bueno, Steve, me parece que hay más de una forma de verlo. Yo diría más bien que es como si ambos tuviésemos un vecino rico llamado Xerox y, cuando yo me colé en su casa para robar el televisor, descubrí que ya te lo habías llevado tú.

Lograbas hacer lo imposible porque no te dabas cuenta de que era imposible.»

Las matemáticas tienen algo en común con la poesía —dijo tiempo después—. Están formadas por relaciones verdaderas, pasos verdaderos, deducciones verdaderas, y eso hace que sean hermosas.