Quotes from Guy Kawasaki

The most exciting phrase to hear in science, the one that heralds new discoveries, is not "Eureka!" (I found it!) but "That's funny . . ." —Isaac Asimov

If pitches were weapons, the majority would be B-1 Lancers or Navy Seals. The B-1 pitch is up in the clouds. It features a lot of hand-waving, cool PowerPoint animations, and use of terms such as strategic, partnerships, alliances, first-mover advantage, and patented technology. Typically, it's delivered by an MBA with a finance or consulting background.

Reality is going kick your ass so far that not even Google will find you. The

Call me idealistic, but the genesis of great companies is answering simple questions that change the world, not the desire to become rich.

Bootstrapping goes awry when entrepreneurs focus on saving pennies to the detriment of the Big Picture.

The higher you go in many big companies, the thinner the oxygen; and the thinner the oxygen, the more difficult it is to support intelligent life. Thus, the middles and bottoms of organizations contain most of the intelligence, and intelligence is necessary to appreciate innovative products.

Peg and I are in the trenches of social media, not in a war room back at headquarters. We acquired our knowledge though experimentation and diligence, not pontification, sophistry, and conference attendance.

Everyone would love to have a large and growing market, perfected technology, and infinite capital. Under those conditions, anyone can be an entrepreneur. The question is what you are willing to do and can you do when the conditions are far from perfect.

Baz? insanlar, deÄŸiÅŸecek olurlarsa, Tanr?'n?n kendilerini seveceÄŸine inan?rlar. Baz?lar? da Tanr? kendilerini sevdiÄŸi için deÄŸiÅŸmeleri gerektiÄŸine inan?r.

Loser-CEO: @GuyKawasaki, Art Of The Start kitab?n? ekibim için fotokopiyle çoÄŸaltt?m. Sence cimri miyim yoksa ÅŸerefsiz mi? @GuyKawasaki: .@Loser-CEO cimri bir ÅŸerefsizsin.

Whitman, for example, self-published (and typeset!) Leaves of Grass. Self-publishing could change from stigma to bragging point—maybe we could change the term to "artisanal publishing" and foster the image of authors lovingly crafting their books with total control over the process.

A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century.

We were so enchanted by our own product that we could not understand why everyone else did not feel the same way. That's when I learned that one must understand what people are thinking, feeling, and believing in order to enchant them.

La verdad es que ser emprendedor no es un puesto de trabajo. Es la actitud mental de la gente que quiere alterar el futuro.

Sé positivo. Las tácticas para asustar son difíciles de digerir y pueden tener un efecto contrario al deseado. Por ejemplo, la advertencia de que «Veinticinco millones de personas se están matando fumando cigarrillos» podría convencer a la gente de que fumar es aceptable porque hay veinticinco millones de personas que lo hacen. Dibuja una imagen realista de los beneficios futuros en vez de intentar asustar a la gente.

Don't stop paying attention to a project because it gets boring.

I mention this because some idiot might tell you that Google+ is a "ghost town" (which it isn't) and that you shouldn't bother using it. Google+ is one of the best sources of content

Inoculate yourself from dangerous bozos.

Also, like the Holy Grail, the business plan remains largely unattainable and mythological. Most experts wouldn't agree, but a business plan is of limited usefulness for a startup because entrepreneurs base so much of their plans on assumptions, "visions," and unknowns.

The goal of recruiting evangelists is to build a community around your product. Companies that have such communities include those in the following list. Take a look at what they do, and adapt their programs to your needs. Adobe groups

Meaning is not creating a cool place to work with free food, Ping-Pong, volleyball, and dogs. Meaning is making the world a better place.

Utiliza métodos intrínsecos «Estoy harto de oír hablar de dinero, dinero, siempre dinero. Yo sólo quiero jugar, tomar Pepsi, llevar Reebok.» Shaquille O'Neal

Un gran hombre es una frase.» Clare Boothe Luce

So you hire minimum viable people, and much like improving your minimum viable product, you improve your minimum viable employee.