Quotes from Miuccia Prada

Clothes can be important. I am learning this. For instance, often when I design and I wonder what is the point, I think of someone having a bad time in their life.

Every day I'm thinking about change.

Fashion is a little help in the life of a person. But very little. After all, if you have a serious drama, who cares about the clothes?

When I design and wonder what the point is, I think of someone having a bad time in their life. Maybe they are sad and they wake up and put on something I have made and it makes them feel just a bit better. So, in that sense, fashion is a little help in the life of a person. But only a little.

The only way to do something in depth is to work hard.

I was a communist, but being left-wing was fashionable. I was no different from thousands of middle-class kids.

For me, it's important to anticipate where fashion is heading.

I love uniforms because they allow you to hide. No one knows what you are thinking, so it's a very appropriate and correct way to be yourself.

I love clothes. Maybe I can say I don't love fashion, but I love clothes completely.

I've always been shy.

I want to make clothes that are beautiful of course, but also clothes that are interesting and considered and intelligent and not out of place.

I am interested in communicating with the world by selling to many people.

Now, I'm not saying I'm fashionable, but there are sociological interests that matter to me, things that are theoretical, political, intellectual and also concerned with vanity and beauty that we all think about but that I try to mix up and translate into fashion.

To have to be sexy? That I hate. To be outrageously sexy? That I love.

I like the irony in my work.

You have to embrace the world if you want to live in it now.

When I was younger, shopping helped me discover many new places and many new things.

What you wear is how you present yourself to the world, especially today when human contacts go so fast. Fashion is instant language.

Talking about the democratization of fashion is just one of the many trite things people say these days.

You want to be understood by the sophisticated few but you also have to be more loud somehow, otherwise your message doesn't go through.

Women always try to tame themselves as they get older, but the ones who look best are often a bit wilder.

Basically I'm trying to make men more sensitive and women stronger.

I would say there is no Prada woman. I'm interested in women in general. I don't have any kind of preference.

I had no fun. My family was too serious.