Quotes from Scott Coker

A lot of fighters want that freedom to have their own sponsorships. When you think about it, how do you make independent contractors wear a uniform? That just seems strange to me.

I think the MMA and boxing are different audiences. I think it's a different intrigue. There's no reason you can't be a fan of both; why does it have to be one or the other?

All my fighters know I'm a fan of theirs. They know I think of them as the stars and that we will facilitate in the building of their stock.

Sometimes the fighter or an athlete feels they're valued a certain price, and sometimes we don't feel that way.

We've always looked for guys and girls who have striking ability... there's a reason my past company was called Strikeforce.

MMA has evolved. When you look at an MMA fighter's skill set, boxing has to be a big piece of it. All of them have a boxing coach now and strive to have a good stand-up game, knowing that to be a complete fighter, you have to tend to your striking skills.

If you look at Germany and France, a couple other countries, those are really kickboxing markets.

Martial arts is something I studied since I was 6 years old.

Strikeforce is here to stay; we are definitely going to do our part to grow the sport and be good ambassadors of the sport.

It's not every day you are able to sign a top-10 athlete, let alone two in the same week.

I grew up as a martial artist, and I'm still a martial artist at heart.