Quotes from Marshall McLuhan

I wouldn't have seen it if I hadn't believed it.

It is the framework which changes with each new technology and not just the picture within the frame.

Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.

I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.

Advertising is the greatest art form of the 20th century.

The literate man is a sucker for propaganda...You cannot propagandize a native. You can sell him rum and trinkets, but you cannot sell him ideas.

There is no more great men; there is only great committees.

Mass man is a phenomenon of electric speed, not of physical quantity.

Electronic man has no physical body.

The new media are not bridges between man and nature - they are nature...

The 'expert' is the man who stays put.

Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.

Huck Finn. Loss of identity drives people to nostalgia. Electronic man has no physical body, so he [Jimmy Carter] puts nostalgia in its place.

The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.

Money is the poor people's credit card.

People don't actually read newspapers - they get into them every morning like a hot bath.

The mother tongue is propaganda.

Invention is the mother of necessities.

Of the many unforeseen consequences of typography, the emergence of nationalism is, perhaps, the most familiar

There is absolutely no inevitability, so long as there is a willingness to contemplate what is happening.

Politics offers yesterday's answers to today's problems.

The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.

Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.

Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.