Quotes from Paul Heyman

WrestleMania is an experience. It's an overall ride, its ups and its downs and its curves and its music. It's presentation, and it's emotion, and it's paying tribute to the past and progressing the product into the future. It's career-defining moments for people who live for career-defining moments.

Brock Lesnar and Roman Reigns are the main event of WrestleMania 34 because neither one is content, and both are ambitious enough to push the limits of what is now considered their greatest moment, and that's the point that neither one will ever accept. They will never accept the idea that they've peaked as individuals.

I think The Undertaker is, much like Brock Lesnar, a once-in-a-lifetime wrestler, a once-in-a-lifetime athlete, and a once-in-a-lifetime performer.

Brock Lesnar is the most unique athlete in this history of World Wrestling Entertainment, and I say that with without embellishment or exaggeration.

The thing about Brock has always been, who can push Brock to a level where you actually get to see the best of Brock Lesnar, because very rarely have people ever gotten a chance to see that. I mean, really, who can keep up with him? This is not wrestling hype: he's a once-in-a-lifetime athlete.

I never looked at ECW as wrestling. I always considered it more of a theology. I don't know whether I had or didn't have a messianic complex during that time. But I bought into the movement as much as, if not more than, anybody else. If I sold anyone on the religion of extreme, I was its number-one customer.

I took the antiquated, outdated, passe role of the wrestling manager, and I upgraded it into the upper echelon of sports entertainment to be known as an advocate.

I mean, truly, in the land of the blind, the one-eyed man is king, and if you can't spot that CM Punk is magic from the moment he walks in the door, then you're reading a playbook from an antiquated writer.

I don't think Roman Reigns should for one moment of his life be worrying about earning the respect of the WWE audience. Because what he has is their willingness to pay to see Roman Reigns whether they respect him or not.

I think ECW itself was a gimmick. I think getting the audience to chant ECW was really something. I don't care if you draw 70,000 people in a dome for Wrestlemania - nobody chants WWE.

You wouldn't have thought Paul Heyman and CM Punk would have been so effective with the WWE Title, but we were because we understood our roles to each and the audience.

My role is different than Freddie Blassie, the Grand Wizard, and Lou Albano's, and Bobby Heenan's, Jimmy Hart's and J.J. Dillon's as well. I legitimately consider myself Brock Lesnar's advocate. That's my primary purpose to serve to the WWE Universe.

I think Sting would be denying his fans a great moment if Sting did not step into WWE competition at least once. I have always been a huge admirer of what Sting brings to the table and his relationship with his audience, and I would be dramatically disappointed if Sting does not wrestle a WWE match.

If Brock Lesnar wants to fight in UFC, Brock Lesnar will fight in UFC. If Brock Lesnar wants to fight in WWE, he will fight in WWE.

Like any compelling show on television, what works best in WWE is relationships. What's the relationship between these two people, and how does the conflict manifest itself into box office?

Who cares if the locker room would embrace Conor McGregor. If Conor McGregor can be a revenue driver for WWE, if he can sell network subscriptions, or if he can sell thousands and tens of thousands of tickets, if he can move millions of T-shirts, who cares if anybody in the locker room likes it or doesn't like it.

Madison Square Garden to any New York kid is the center of the universe. Even going there as a fan is like stepping up to the plate at Yankee Stadium. You know you're in the grand cathedral.

I think the fact that Brock Lesnar is not on the road 52 weeks a year, is not on 'Monday Night Raw' every episode, is not performing 300 matches per year... I think that dictates to the public, 'Brock Lesnar is special.' That an appearance by Brock Lesnar in an of itself is newsworthy. It's not commonplace.

I can't deal in ifs or in hypothetical situations. I only deal in absolutes.

Usually, people that I like to work with are people that I believe in more than they believe in themselves, and they just need that extra boost and the person to give them a little more time and understanding and introspection into their own character to find that box office that lives inside of them.

Roles constantly have to be redefined in any form of entertainment. Look back at the gangster pics of the 1930s and 1940s and the way James Cagney or Humphrey Bogart would play the part. These roles were redefined in the 1970s by Al Pacino and Rober DeNiro. And again in the 1990s by Gary Oldman and Anthony Hopkins.

I don't think anything Ronda Rousey does is going to be the norm. I think everything she does is going to set a new trend and blaze a new trail.

We live in a society that has ever-changing values and ever-changing standards and ever-changing criteria to determine who is a superstar or not. If you want to be a superstar, if you want to main event, if you want to profit in the entertainment business, you have to go with those trends and spearhead new trends.

I love what I do. I'm passionate about what I do. I live for what I do. And every morning, I can't wait to stop sleeping and to jump up and get out of bed and start doing what I do.