Quotes from PO BRONSON

I used to use business to make money. But I've learned that business is a tool. You can use it to support what you believe in.

I used to want to change the world. Now I'm open to letting it change me.

It's not easy. It's not supposed to be easy. Most people make mistakes. Most people have to learn the hardest lessons more than once.

A Piece of writing has to seduce the reader, it has to suspend disbelief and earn the reader's trust

educational television had a dramatic effect on relational aggression. The more the kids watched, the crueler they'd be to their classmates. This correlation was 2.5 times higher than the correlation between violent media and physical aggression.

I think when a reader reads a whole book - which takes six to ten hours - that's kind of a gift to the author. The gift of close, undivided attention. To who else do we listen so closely for eight straight hours? And when readers give that gift to me, I'm grateful for it.

There is nothing more genuine than breaking away from the chorus to learn the sound of your own voice.

Researchers have found that the more people focus on their odds of winning, the less likely they'll go for it. But the more they focus on what they'll win if they succeed, the more likely they'll go for it.

Failure's hard, but success is far more dangerous. If you're successful at the wrong thing, the mix of praise and money and opportunity can lock you in forever.

Parents often fail to address early childhood lying, since the lying is almost innocent—their child's too young to know what lies are, or that lying's wrong. When their child gets older and learns those distinctions, the parents believe, the lying will stop. This is dead wrong, according to Dr. Talwar.

In one study, Cummings found that children's emotional well-being and security are more affected by the relationship between the parents than by the direct relationship between the parent and child.

How often a mother initiated a conversation with her child was not predictive of the language outcomes—what mattered was, if the infant initiated, whether the mom responded.

It bears repeating: the mental states needed to compete are not always socially palatable.

siblings between the ages of three and seven clash 3.5 times per hour, on average. Some of those are brief clashes, others longer, but it adds up to ten minutes of every hour spent arguing.

We are all writing the story of our life. We want to know what it's "about," what are its themes and which theme is on the rise. We demand of it something deeper, or richer, or more substantive. We want to know where we're headed __not to spoil our own ending by ruining the surprise, but we want to ensure that when the ending comes, it won't be shallow. We will not have done something. We will not have squandered our time here.

Allow for many paths to your goal. Do not fixate on one path, because then you are likely to give up when that path is blocked.