Quotes from Steve Jobs

Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.

The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.

Don't settle, as with all matters of the heart you'll know when you find it

A lot of people think big business in America is a bad thing. I think it's a really good thing. Most people in business are ethical, hard-working, good people. And it's a meritocracy.

You've got to find what you love.

A-plus players like to work together and they don't like it if you tolerate B work.

The things I've done in my life have required a lot of years of work before they took off.

Your work is going to fill a large part of your life... so love what you do. Your time is limited. Don't waste it.

You've got to find what you love. And that is as true for your work as it is for your lovers.

We do not say anything about future products. We work on them in secret, then we announce them.

People say sometimes, "You work in the fastest-moving industry in the world." I don't feel that way. I think I work in one of the slowest. It seems to take forever to get anything done.

It is piracy, not overt online music stores, which is our main competitor.

If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important.

"If you really look closely, most overnight successes took a long time."

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.

I'm convinced that about half of what separates successful entrepreneurs from the non successful entrepreneurs is pure perseverance. It is so hard, you pour so much of your life into this thing, there are such rough moments in time, that most people give up. I don't blame them, it's really tough.

We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact.

We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We want to let you use contacts like never before - sync your iPhone with your PC or mac.

This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.

Pointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's much faster to do all kinds of functions, such as cutting and pasting, with a mouse, so it's not only easier to use but more efficient.

What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone.

We think Android is very, very fragmented, and becoming more fragmented by the day. And as you know, Apple strives for the integrated model so that the user isn't forced to be the systems integrator.

Of all the inventions of humans, the computer is going to rank near or at the top as history unfolds and we look back. It is the most awesome tool that we have ever invented. I feel incredibly lucky to be at exactly the right place in Silicon Valley, at exactly the right time, historically, where this invention has taken form.