Quotes from John Wanamaker

It is very vulgar to talk about one's business. Only people like stockbrokers do that, and then merely at dinner parties.

Half the money I spend on advertising is wasted; the trouble is I don't know which half.

Confidence! Confidence! Confidence! That is your capital.

You can never ride on the wave that came in and went out yesterday.

A man's not doing much until the cause he works for possesses all there is of him. Desire, when harnessed, is power.

Let those who follow me continue to build with the plumb of honor, the level of truth, and the square of integrity, education, courtesy and mutuality.

One may walk over the highest mountain one step at a time.

When a customer enters my store, forget me. He is king.

I know half the money I spend on advertising is wasted, but I can never find out which half.

People who cannot find time for recreation are obliged sooner or later to find time for illness.

Courtesies cannot be borrowed like snow shovels; you must have some of your own.

Half the money I spend on advertising is wasted, the trouble is I don't know which half.

One may walk over the highest mountain one step at a time.

People who cannot find time for recreation are sooner or later to find time for illness.

Courtesy is the one coin you can never have too much of or be stingy with.

Courtesies cannot be borrowed like snow shovels; you must have some of your own.

Keep up the old standards, and day by day raise them higher.

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.

No mistake or failure is as bad as to stop and not try again.

Many persons have an idea that one cannot be in business and lead an upright life, whereas the truth is that no one succeeds in business to any great extent, who misleads or misrepresents