Quotes from Raymond Loewy

The public may admire a corporation for its impressive size. Who in the United States doesn't? But when a business, however gigantic, gets smug enough to believe that it is sufficient only to match competition on trivial points instead of leading competition in valid matters, that business is becoming vulnerable to public disfavor.

Between two products equal in price, function and quality, the better looking will out sell the other.

A lot of people are open to new things, as long as they look like the old ones.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

Today every city, town, or village is affected by it. We have entered the Neon Civilization and become a plastic world.. It goes deeper than its visual manifestations, it affects moral matters; we are engaged, as astrophysicists would say, on a decaying orbit.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

Good design is not an applied veneer.

The world is filled with archaic objects - mailboxes which look like alarm boxes, banks which look like places to break out of rather than places to enter.

The automobile is an American cultural symbol.

Noise is a parasite. Anything noisy is poorly designed.

I've been accused of being a shell designer - you start with a machine and enclose it. But in many cases, the shell is essential. A locomotive without a shell would be nonfunctional.

It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.

A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.

I can claim to have made the daily life of the 20th Century more beautiful.

The main goal is not to complicate the already difficult life of the consumer.

Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.

The Coke bottle is a masterpiece of scientific, functional planning. In simpler terms, I would describe the bottle as well thought out, logical, sparing of material and pleasant to look at.

Between two products equal in price, function and quality, the better looking will outsell the other.

In every phase of the automotive industry, certain factors have been more important than all others in relation to the way the automobile has looked. Phase One is really the Ford story. Function and production were the most important considerations. The automobile was an invention, and it looked like one.

My early colleagues and myself helped create the life styles of Americans and, by osmosis, of the rest of the world. I found it difficult to reconcile success with humility. I tried it first, but it meant avoiding the very essence of my career - total exhilaration and the ecstasy of creativity.

American products are marvels of production and functionality, but were unnecessarily and unbearably ugly, noisy smelly and offensive.

Between two products equal in price, function and quality, the one with the most attractive exterior will win.

I alienated the automotive industry by saying that cars should be lightweight and compact.

I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.