Quotes from Donald Miller

When the sun went down, the sky lit up like Jesus was coming back.

I am something of a recluse by nature. I am the cordless screwdriver that has to charge for twenty hours to earn ten minutes use. I need that much downtime.

I cried out to him an angry petition for rescue. I doubted him and needed him at the same time.

People assume when you're swimming in a river you are supposed to know which way you are going, and I guess some of the time that is true, but there are certain currents that are very strong, and it's when we are in those currents we need somebody to come along, pull us out, and guide us in a safer direction. (page 18)

I've learned there are givers and takers in this life. I've slowly let the takers go and I've had it for the better. God bless them, when they learn to play by the rules they are welcomed back, but my heart is worth protecting.

Cocktail Club: Learn to Make One New Cocktail Each Month"—This was a monthly event surprisingly put on by a garden store that taught attendees how to infuse bitters and simple syrups with herbs. The objective for this promotion was to create a community around their store. Business is booming (or should I say blooming) because people want to attend their classes.

When we don't ask clearly for the sale, the customer senses weakness.

What else changes a person but the living of a story? And what is a story but the wanting for something difficult and the willingness to work for it?

When we don't open a story gap in our customers' mind, they have no motivation to engage us, because there is no question that demands resolution.

Most business books are long on theory and short on application

My faith teaches me that the path to join souls in love must of necessity involve a crucifixion, and I think there's a metaphor in there for marriage.

Again, to create a BrandScript you can save, edit, and come back to over and over, go to mystorybrand.com.

Becoming a Professional Speaker"—A free online course offered by a speaking coach for those who wanted to become professional speakers. This generated leads for long-term subscriptions to his coaching service.

Customers aren't looking for brands that are filled with doubt and want affirmation; they're looking for brands that have solutions to their problems.

the most powerful tool we can use to organize information so people don't have to burn very many calories is story.

I suppose that's the point of this book. There's truth in the idea we're never going to be perfect in love but we can get close. And the closer we get, the healthier we will be. Love is not a game any of us can win, it's just a story we can live and enjoy. It's a noble ambition, then, to add a chapter to the story of love, and to make our chapter a good one.

when you ask what she does she says: "You know how most families hardly eat together anymore and when they do, they don't eat as healthy as they should? I'm a private chef . . ." The second chef is way more interesting. In fact, as she talks, you start picturing her in your home, cooking meals for your family.

love makes us both strong and weak at the same time. I

Why? Because she stated the problem she solves before she stated the solution (her service.)

And there it was: setting, conflict, climax, and resolution. As silly as it seemed, it met the requirements of the heart and it matched the facts of reality

Ultimately, your marketing plan will consist of many sales funnels, each selling your products and services to varying demographics.

You get a feeling when you look back on life that that's all God really wants from us, to live inside a body he made and enjoy the story and bond with us through the experience.

SOMEBODY ONCE TOLD ME WE WILL NEVER FEEL loved until we drop the act, until we're willing to show our true selves to the people around us.

why"—as in why a potential customer would need to address or be aware of a certain issue—and sell the "how," which is where you offer a tool or teach customers how to follow through step-by-step.