Quotes from Dieter Rams

Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer.

One of the most significant design principles is to omit the unimportant in order to emphasize the important.

An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises it cannot keep.

The design should make the product speak to you.

People react positively when things are clear and understandable.