Quotes from Herb Kelleher

Most people think of us as this flamboyant airline, but we're really very conservative from the fiscal standpoint.

It is my practice to try to understand how valuable something is by trying to imagine myself without it.

Our people know that if they are sick, we will take care of them. If there are occasions of grief or joy, we will be there with them. They know that we value them as people, not just cogs in a machine.

You want to show your people that you value them, and you're not going to hurt them just to get a little more money in the short term. Not furloughing people breeds loyalty. It breeds a sense of security. It breeds a sense of trust.

You don't hire for skills, you hire for attitude. You can always teach skills.

A company is stronger if it is bound by love rather than by fear.

We have a strategic plan. It's called 'doing things'.

Just because you don't announce your plan doesn't mean you don't have one.