Quotes from Eric Ries

Unfortunately, standard accounting is not helpful in evaluating entrepreneurs. Startups are too unpredictable for forecasts and milestones to be accurate.

Unknowingly, we had fallen into a classic startup trap. We had been so successful with our early efforts that we were ignoring the principles behind them.

As new mainstream customers are acquired and new markets are conquered, the product becomes part of the public face of the company, with important implications for PR, marketing, sales, and business development. In most cases, the product will attract competitors: copycats, fast followers, and imitators of all stripes.

Build-Measure-Learn

learn whether to pivot or persevere.

This is the kind of storytelling that takes place at most startup board meetings. Most milestones are built the same way: hit a certain product milestone, maybe talk to a few customers, and see if the numbers go up. Unfortunately, this is not a good indicator of whether a startup is making progress. How do we know that the changes we've made are related to the results we're seeing? More important, how do we know that we are drawing the right lessons from those changes?

we figure out what we need to learn and then work backwards to see what product will work as an experiment to get that learning.

MÁS ALLÁ DEL «SITIO JUSTO EN EL MOMENTO ADECUADO» Hay un grupo de emprendedores famosos que ganaron millones porque parecían estar en el sitio justo en el momento adecuado. Sin embargo, por cada emprendedor con éxito que estaba en el sitio justo en el momento adecuado, hay muchos que también estaban en ese sitio y en ese momento, pero fracasaron.

managers in most companies are already overwhelmed with good ideas. Their challenge lies in prioritization and execution,

Innovation accounting

Innovation accounting begins by turning the leap-of-faith assumptions discussed in Chapter 5 into a quantitative financial model. Every business plan has some kind of model associated with it, even if it's written on the back of a napkin. That model provides assumptions about what the business will look like at a successful point in the future.

sus productos y el tipo de personas que compraban allí. Cada nuevo consumidor tenía el tratamiento de «conserje»: visitas personales a domicilio, todo. Pero después de unos cuantos clientes más, la estructura para atenderles uno a uno empezó

The question is not "Can this product be built?" In the modern economy, almost any product that can be imagined can be built. The more pertinent questions are "Should this product be built?" and "Can we build a sustainable business around this set of products and services?" To

Because startups often accidentally build something nobody wants, it doesn't matter much if they do it on time and on budget. The goal of a startup is to figure out the right thing to build—the thing customers want and will pay for—as quickly as possible.

Platform Pivot A platform pivot refers to a change from an application to a platform or vice versa. Most commonly, startups that aspire to create a new platform begin life by selling a single application, the so-called killer app, for their platform. Only later does the platform emerge as a vehicle for third parties to leverage as a way to create their own related products.

We want to keep believing in our ideas even when the writing is on the wall.

Los sistemas que tan bien funcionan en las empresas pequeñas no pueden trasladarse al ecosistema más grande que necesitan las empresas en crecimiento, por lo que la empresa llega a un punto de estancamiento.

focus on the boring stuff: how to measure progress, how to set up milestones, and how to prioritize work.

Anyone who is creating a new product or business under conditions of extreme uncertainty is an entrepreneur

Instead of making complex plans that are based on a lot of assumptions, you can make constant adjustments with a steering wheel called the Build-Measure-Learn feedback loop.

El aprendizaje validado es el proceso para demostrar empíricamente que un equipo ha descubierto información valiosa sobre las posibilidades presentes y futuras del negocio.

When I worked as a programmer, that meant eight straight hours of programming without interruption. That was a good day. In contrast, if I was interrupted with questions, process, or—heaven forbid—meetings, I felt bad.

The Lean Startup works only if we are able to build an organization as adaptable and fast as the challenges it faces. This

we all know stories of epic entrepreneurs who managed to pull out a victory when things seemed incredibly bleak. unfortunately,we don't hear stories about the countless nameless others who persevered too long, leading their companies to failure.