Quotes from James Jebbia

Fashion people are picky.

We don't want people to think of Supreme as this hard-to-get, exclusive brand. We're a brand of the people.

I'm not really concerned if people have this purist view of the New York Supreme thing. If they think opening our shop in Paris is going to harm our brand, then we can't really be that strong of a brand.

I've never considered Supreme to be a fashion company, or myself a designer.

We just want to grow at a reasonable pace. Supreme hasn't changed for 20 years, and that feels very simple to me.

Oftentimes you'll see pictures from fashion shows and all the models outside the show in their real clothes are wearing brands like Supreme.

We're not trying to be everything for everybody. We're not trying to please the masses.

The skateboarders are snobbier - their look is much cleaner than ravers'.

I much prefer if someone buys something from us that they plan on wearing it and not selling.

I think the reason that we do things the way we do is because we respect the customer. And I don't look at what we do as anything less than any other brand.

When I do read something about a designer it doesn't alter my thoughts about their collection when I see it in person.

I don't really care what a designer has to say.

I don't want to dumb anything down, and I think people appreciate that. Even if it's not their cup of tea.

I feel a very important factor to our longevity is that, over the years, we have managed to create our own unique identity and aesthetics.

For us, the reason that our quality has been high, and I feel that our pricing has been reasonable, is because we don't wholesale.

I think a lot of brands reach a point where they say, 'We kind of have a formula - we've got it made.' Our formula is there's no formula.

Any brand in the world wants to make desirable product. But we don't shove it down people's throats.

We're going to make the product as good as we can, and we're going to try to put it out as reasonably priced as we can. We don't want a $600 shirt. We want a shirt which is around $100.

Our business is as good as any high-end designer. We do good because we make good things.

Supreme wasn't meant to be a brand... It's a good name, but it's a difficult one to trademark.

I still feel like we're a skate brand - it doesn't mean we can't present our stuff well. It doesn't mean that when you come in, everything has to be messy.

We just want to make really great-looking clothes that are well-made, fit well... that you can skate in.

I'd always loved what went on in skateboarding. I'd never skated myself, but I loved the graphics - I really liked the rebelliousness of it.

Young people - and skaters - are very, very open-minded.